Category Archives for Marketing Strategy

Get Personal, Get Results

Get Personal, Get Results

In an oversaturated market, it’s more common that consumers become irritated by marketing efforts than grateful. What are businesses doing today to stick out from the crowds? Connecting to their audience. No, we don’t mean following them on Twitter or connecting on LinkedIn. What they’re doing is personalizing their company’s marketing to connect on a […]

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The Business of Art Workshop Series Held in Lowell, MA to Support Local Artists

Lowell, MA, USA, July 17, 2017 – From April to June of 2017, professional marketer Susu Wong and executive/financial behavior coach Szifra Birke partnered to launch a series of workshops designed to help artists and creatives with their business sustainability. The four-session course equipped the artists with the tools, strategies, confidence, and accountability to turn […]

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The Truth About Email Open Rates and Click-through Rates

The Truth About Email Open Rates and Click-through Rates

Do you send out hundreds of emails to your entire contact list, but see very few people actually engaging or interacting? It may be time to check your performance metrics, specifically your email open rates and click-through rates (CTRs), to see how you’re comparing to the rest of your industry. Most email marketing softwares, such […]

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Four Free Facebook Features to Turbo-Boost Your Marketing Campaign

Four Free Facebook Features to Turbo-Boost Your Marketing Campaign

Did you know that at the F8 conference in April 2017, Facebook announced it now has 1.9 billion monthly active users? This means, even if your product or service is tailored for one in a million you have access to nearly two thousand customers. The proof is in these numbers: Facebook is valuable for even […]

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4 New Facebook Features You Don’t Want To Miss: Blog Series Part 2

4 New Facebook Features You Don’t Want To Miss: Blog Series Part 2

Facebook Recommendations Our Facebook education continues! As a continuation of our latest blog, check out other additions Facebook has created to optimize social media marketing. Facebook has launched a feature called “Recommendations”, where friends are given the option to recommend a business, product or place in another friend’s post or group when asked for a […]

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4 New Facebook Updates You Don’t Want To Miss: Blog Series Part 1

4 New Facebook Updates You Don’t Want To Miss: Blog Series Part 1

Part #1. New Call To Action Buttons Our first part of the blog series focuses on how Facebook has bridged the gap with third party vendors.  Facebook has recently partnered with a variety of third-party companies to improve on their call-to-action buttons. Facebook business pages used to have only 7 basic actions, popular ones being Call […]

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2017 Marketing Trends

2017 Marketing Trends

  What to Look for in 2017 Still dating everything 2016? Us too! It’s hard to believe that it is 2017. Despite the adjustment, we are anticipating a year of growth and change. This includes expanding our company as well as our tools to best suite our clients. Check out some of the marketing trends […]

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