Category Archives for Marketing Strategy

The Truth About Email Open Rates and Click-through Rates

The Truth About Email Open Rates and Click-through Rates

Do you send out hundreds of emails to your entire contact list, but see very few people actually engaging or interacting? It may be time to check your performance metrics, specifically your email open rates and click-through rates (CTRs), to see how you’re comparing to the rest of your industry. Most email marketing softwares, such […]

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Four Free Facebook Features to Turbo-Boost Your Marketing Campaign

Four Free Facebook Features to Turbo-Boost Your Marketing Campaign

Did you know that at the F8 conference in April 2017, Facebook announced it now has 1.9 billion monthly active users? This means, even if your product or service is tailored for one in a million you have access to nearly two thousand customers. The proof is in these numbers: Facebook is valuable for even […]

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4 New Facebook Features You Don’t Want To Miss: Blog Series Part 2

4 New Facebook Features You Don’t Want To Miss: Blog Series Part 2

Facebook Recommendations Our Facebook education continues! As a continuation of our latest blog, check out other additions Facebook has created to optimize social media marketing. Facebook has launched a feature called “Recommendations”, where friends are given the option to recommend a business, product or place in another friend’s post or group when asked for a […]

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4 New Facebook Updates You Don’t Want To Miss: Blog Series Part 1

4 New Facebook Updates You Don’t Want To Miss: Blog Series Part 1

Part #1. New Call To Action Buttons Our first part of the blog series focuses on how Facebook has bridged the gap with third party vendors.  Facebook has recently partnered with a variety of third-party companies to improve on their call-to-action buttons. Facebook business pages used to have only 7 basic actions, popular ones being Call […]

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2017 Marketing Trends

2017 Marketing Trends

  What to Look for in 2017 Still dating everything 2016? Us too! It’s hard to believe that it is 2017. Despite the adjustment, we are anticipating a year of growth and change. This includes expanding our company as well as our tools to best suite our clients. Check out some of the marketing trends […]

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Using Blogs to Boost Your SEO

Using Blogs to Boost Your SEO

Writing blogs to boost your company’s Search Engine Optimization (SEO) comes with similar preparation like what comes with preparing for other large tasks, such as climbing a mountain. An experienced climber approaches a mountain with a plan. They follow steps like the ones below: They become familiar with the terrain. They train consistently. They use […]

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Preparing Your Business For The Holidays

Preparing Your Business For The Holidays

Want to know what’s scarier than Halloween movies and Haunted Houses? Realizing it’s the middle of October, Black Friday is 1 MONTH AWAY, and 34 million U.S. adults have already begun holiday shopping! If you haven’t given your holiday marketing campaign any thought, you may want to get started, now. Luckily for you, we’ve put […]

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