Turning a Launch Into a Movement: Organizing a High-Impact Event for MHP’s ONE+ Mortgage Program
Turning a Launch Into a Movement: Organizing a High-Impact Event for MHP’s ONE+ Mortgage Program
In November 2024, Tomo360 served as the event planning partner for the launch of the ONE+ Mortgage Program, a groundbreaking affordable housing initiative in Massachusetts. Hosted in Lynn, MA, and featuring high-profile speakers including Governor Maura Healey and Lt. Governor Kim Driscoll, the event brought together leaders, funders, media, and community stakeholders.
Tomo360 managed elements from concept development to on-the-ground coordination, ensuring the program’s vision for equitable homeownership was introduced with clarity and care.
About MHP ONE+
The Massachusetts Housing Partnership (MHP) is a public nonprofit organization dedicated to increasing access to affordable housing across the Commonwealth. MHP works with local governments, lenders, and community organizations to promote housing equity and economic opportunity. The ONE+ Mortgage Program expands upon the trusted ONE Mortgage by offering deeper interest rate discounts and down payment assistance to low- and moderate-income first-time homebuyers in 29 Massachusetts communities.
Impact and Results
Our Approach
Tomo360 provided end-to-end support across every stage of the ONE+ Mortgage launch:
- Event Planning & Logistics: Coordinated venue selection, permits, run-of-show schedules, city walkthroughs, equipment rental, and day-of staffing.
- Stakeholder Management: Engaged and coordinated speakers and partner organizations, including Eastern Bank, Boston Foundation, and EOAHLC.
- Creative Services: Designed all branded assets, including signage, podium graphics, flyers, presentation materials, and digital deliverables.
Campaign Results
- Widespread Media Coverage: Achieved 22 media placements and over 11.4 million impressions, including features in the Boston Globe, WBUR, Boston Business Journal, NECN, and NBC10 Boston.
- Seamless Execution: Delivered a professionally run event attended by state officials, funders and community leaders—including Governor Maura Healey and Lt. Governor Kim Driscoll. This enhanced credibility and public trust in the program.
- Elevated Awareness: Positioned ONE+ as a bold step toward housing equity, particularly in Gateway Cities and communities of color.
Success!
Tomo360 played a pivotal role in the successful public launch of the ONE+ Mortgage Program by providing strategic planning and creative design. The result was a high-visibility event that brought meaningful attention to affordable homeownership in Massachusetts. Tomo360’s expertise helped amplify the program’s mission and sparked statewide conversations about housing justice.
Impact and Results
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11.4+ millionimpressions across print, digital, and broadcast.
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22media placements.
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6high profile speakers
