Building a Brand for Collective Impact
Building a Brand from the Ground Up:
Brand Strategy & Identity for HRiA's Collective upLIFT Initiative
Bringing the Brand to Life
Included:
- Brand Discovery & Strategy
- Brand Positioning & Messaging
- Logo Design
- Color Palette & Typography
- Brand Guidelines
- Website Concepts
- Social Media Templates
- Presentation Templates
- Brochures & Flyers
- Reports & Fact Sheets
Designed to provide a consistent, scalable brand experience across every communication channel.
Built from Strategy to Execution
Rather than designing only a logo, this project involved creating the entire foundation of the Collective upLIFT brand.
Every visual and messaging element was intentionally developed to support HRiA’s mission of strengthening BIPOC-led nonprofits throughout Massachusetts.
By the Numbers
Complete
Brand Identity System
Multiple
Marketing Templates
Statewide
Public Health Initiative
End-to-End
Brand Strategy & Messaging
Building a Mission-Driven Brand?
Whether you're launching a new initiative or refreshing an existing organization, Tomo360 creates strategic brands that connect with communities and inspire lasting impact.
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