Building a Brand That Speaks Every Language

Building a Unified Identity:

A cohesive visual identity created to support Lowell Public Schools' Portrait of a Graduate initiative and strengthen community engagement.

Creating a Cohesive Visual Identity

Included:

  • Brand Discovery Workshop
  • Logo Design Concepts
  • Visual Identity Development
  • Brand Strategy
  • Flyer Design
  • Poster Design
  • Handout Design

Creative materials designed to educate, engage, and promote a unified message throughout the Lowell Public Schools community.

Creating a Brand the Community Could Rally Around

Working closely with the Portrait of a Graduate leadership team, we translated the initiative’s vision into a clear and recognizable visual identity. Through collaborative strategy sessions, logo exploration, and thoughtfully designed promotional materials, we created a cohesive brand system that supports awareness, engagement, and long-term recognition across the district.

As part of the project, marketing collateral was professionally adapted into Spanish, Khmer, Portuguese, and Swahili, helping ensure the initiative could effectively connect with Lowell’s multilingual community.

By the Numbers

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Logo Concepts

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Brand Identity

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Promotional Materials

Collaborative

Brand Strategy Process

Need Help Bringing Your Initiative to Life?

From branding and visual identity to marketing materials and community engagement campaigns, Tomo360 helps schools and organizations communicate ideas with clarity, consistency, and impact.

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