Marketing trends are constantly changing and evolving to meet the needs of the customers within a target audience, but keeping up with all of the new developments can often times seem like an impossible task. Marketing trends that worked years ago are no longer effective, ... Continue Reading

Below you will find the workshops we have presented at various venues and locations in the Greater Boston area and New Hampshire. Center of Women Enterprise Shrewsbury Twitter for Business -2017e Center of Women Enterprise Nashua Utilizing Blogging for your Business -2017 Using LinkedIn for ... Continue Reading

If you’re a small business owner, then it’s likely you are already aware of the significance of having a website. These days, creating a website is one of the first steps you take when establishing your brand and business. Your website is akin to your ... Continue Reading

Personal branding is a concept that has become increasingly popular with the rise of social media, but what does it actually mean? And more importantly, how can you use it to be successful in your career and life in general? Whether you recognize it or ... Continue Reading

Are you finally ready to hop on the Instagram bandwagon and reach new customers? Here are some easy tips on how to improve your Instagram profile today and attract more followers! Switch to a Business Profile Instagram accounts are automatically set up as personal profiles, ... Continue Reading

The customer-facing benefits of artificial intelligence are well known, but there are also many lesser-known benefits marketing teams. 59% of marketing leaders expect AI to have a substantial or transformational impact on their business in the following areas over the next five years: productivity of ... Continue Reading

In today’s Internet-driven economy, businesses absolutely rely on their websites to help them thrive. In fact, it’s estimated that 13% of website visitors convert into customers. Not too shabby, right? More and more business owners are pursuing e-commerce structures over brick-and-mortar retail space, making a ... Continue Reading

When was the last time you updated your website? If it’s been over 2 years, you’re in trouble. No matter what industry you’re in, having a substantial online presence is crucial to your business’ success. Your website is the first impression you’re giving to your ... Continue Reading

You have written the perfect blog. The content is so relevant that you’re certain the words themselves came from the mind of your target audience. It is so enticing that your business’ competitors will definitely attempt to copy it. Your blog may be valuable for ... Continue Reading

Tammy Roussell, Founder of Mitsy Kit, is an entrepreneur with a social mission. Her company provides adaptive kits and training that enables people of all abilities to remove barriers and participate in activities that help improve quality of life. Mitsy Kit’s flagship product, the Mitsy ... Continue Reading