We can all remember a time when it was easy (and free) to post from a business page on Facebook and show it to the world. During the infancy stages of these digital marketing tools, the competition wasn’t as stiff, and these big conglomerate companies ... Continue Reading

2018 left us with stylish marketing content and visuals consisting of bold colors, gradients, custom imagery, and geometric shapes.  But with a new year comes brand-new styles that are sure to capture your audience’s attention. Here are the top four graphic design trends in 2019 ... Continue Reading

During February and March, Susu Wong, owner of Tomo360, had the opportunity to work alongside The City of Lowell's Economic Development Office and The Umass Lowell Innovation Hub to plan, coordinate, and implement a series of free Marketing Workshops for 13 Lowell-based business owners. The ... Continue Reading

Since Instagram's launch in 2010, it has become one of the top social platforms for both personal and business use, with an average of 1 billion people using the platform every month.1 Several business-to-business (B2B) brands still believe that Instagram can only be successful for ... Continue Reading

If you are a frequent user of the Internet, you are probably already familiar with inbound marketing strategies and perhaps didn’t even realize what they are called.  For those looking to increase their content marketing and focus on improving their search engine ranking among many ... Continue Reading

Account-based marketing, also known as ABM, seemed to be nothing more than a buzzword for the longest time. In recent years, B2B and B2C marketers have started to see the real results that it has to offer. With the right techniques and application, account-based marketing ... Continue Reading

Whether your startup is simply a thought in your head, newly launched, or on its way to being a huge success, as Forbes stated recently: 90% of your success is going to fall on the shoulders of your marketing. That statistic remains even if you ... Continue Reading

As a Constant Contact partner for the last four years, we’re here to share what’s new as of January 2019 to help you utilize these features for your business.  Constant Contact claims that 2019 is “the year to make your email marketing the best it’s ... Continue Reading

The new year is upon us which means resolutions, goals, and of course, new trends. Every industry is sure to see an influx of new trends as the New Year progresses and marketing is no exception. Anybody who works in marketing knows that the tactics ... Continue Reading

The New Year is a time for new beginnings, a chance to set attainable goals or “resolutions,” and the opportunity to achieve things that could not be previously completed. To ensure your marketing team is on-track for a strong and profitable 2019, we suggest focusing ... Continue Reading