As we set a course for the new year, we hope to achieve our goals and avoid harmful storms. In marketing, we create expansive plans to promote our business by telling stories, connecting with our audiences, and increasing our influence. But what about unforeseen events ... Continue Reading

We live in a me-centric world, where your style, appearance, and the value you offer on social sites and digital platforms create a lucrative business. In an age of storytelling marketing, it’s no longer about the product or service you sell; it’s about the story, ... Continue Reading

SEO, or Search Engine Optimization, is a perplex and vital part of digital marketing, containing many factors that impact its algorithm. MOZ defines SEO as “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” While SEO ... Continue Reading

Customer retention is a necessity for any brand that desires to progress. Most successful brands have numerous marketing programs which help in securing customer loyalty. These programs include but are not limited to: Upselling, Cross-selling, Subscriptions, Reward programs, Beta Testing, and Product reviews and feedback ... Continue Reading

We can all remember a time when it was easy (and free) to post from a business page on Facebook and show it to the world. During the infancy stages of these digital marketing tools, the competition wasn’t as stiff, and these big conglomerate companies ... Continue Reading

2018 left us with stylish marketing content and visuals consisting of bold colors, gradients, custom imagery, and geometric shapes.  But with a new year comes brand-new styles that are sure to capture your audience’s attention. Here are the top four graphic design trends in 2019 ... Continue Reading

During February and March, Susu Wong, owner of Tomo360, had the opportunity to work alongside The City of Lowell's Economic Development Office and The Umass Lowell Innovation Hub to plan, coordinate, and implement a series of free Marketing Workshops for 13 Lowell-based business owners. The ... Continue Reading

Since Instagram's launch in 2010, it has become one of the top social platforms for both personal and business use, with an average of 1 billion people using the platform every month.1 Several business-to-business (B2B) brands still believe that Instagram can only be successful for ... Continue Reading

If you are a frequent user of the Internet, you are probably already familiar with inbound marketing strategies and perhaps didn’t even realize what they are called.  For those looking to increase their content marketing and focus on improving their search engine ranking among many ... Continue Reading

Account-based marketing, also known as ABM, seemed to be nothing more than a buzzword for the longest time. In recent years, B2B and B2C marketers have started to see the real results that it has to offer. With the right techniques and application, account-based marketing ... Continue Reading