If you are thinking about adding Instagram to your social media marketing this year or giving it more attention, then you are on the right track! Instagram has been on the rise since its launch in 2010, and there is no reason for that momentum ... Continue Reading

Enjoy this guest post, courtesy of Douglas Spencer of Spencer Brenneman. When it comes to bringing in a branding expert, we’re obviously biased. We think everyone should work with a branding expert at some point. But when? Here are some of the situations a branding ... Continue Reading

If you’re interested in taking your Facebook account to the next level, it’s time to consider creating a Facebook Ad for your company. Facebook Ads are a great way to acquire more visibility for your business, track performance, and increase prospect reach. One of the ... Continue Reading

As we set a course for the new year, we hope to achieve our goals and avoid harmful storms. In marketing, we create expansive plans to promote our business by telling stories, connecting with our audiences, and increasing our influence. But what about unforeseen events ... Continue Reading

We live in a me-centric world, where your style, appearance, and the value you offer on social sites and digital platforms create a lucrative business. In an age of storytelling marketing, it’s no longer about the product or service you sell; it’s about the story, ... Continue Reading

SEO, or Search Engine Optimization, is a perplex and vital part of digital marketing, containing many factors that impact its algorithm. MOZ defines SEO as “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” While SEO ... Continue Reading

Customer retention is a necessity for any brand that desires to progress. Most successful brands have numerous marketing programs which help in securing customer loyalty. These programs include but are not limited to: Upselling, Cross-selling, Subscriptions, Reward programs, Beta Testing, and Product reviews and feedback ... Continue Reading

We can all remember a time when it was easy (and free) to post from a business page on Facebook and show it to the world. During the infancy stages of these digital marketing tools, the competition wasn’t as stiff, and these big conglomerate companies ... Continue Reading

2018 left us with stylish marketing content and visuals consisting of bold colors, gradients, custom imagery, and geometric shapes.  But with a new year comes brand-new styles that are sure to capture your audience’s attention. Here are the top four graphic design trends in 2019 ... Continue Reading

During February and March, Susu Wong, owner of Tomo360, had the opportunity to work alongside The City of Lowell's Economic Development Office and The Umass Lowell Innovation Hub to plan, coordinate, and implement a series of free Marketing Workshops for 13 Lowell-based business owners. The ... Continue Reading