Right now, everyone is telling you how to adapt your business strategy during COVID-19, but what about planning for a post COVID-19 strategy? They say cancel non-essential fundraisers and launches, promote relevant messages, focus on your online services, strengthen your social media presence, and much ... Continue Reading

There’s no question that the COVID-19 pandemic has created far-reaching implications across the world, making marketing during a pandemic a tricky task. These are unusual times, and for marketers, there are a lot of questions as to how to best market their businesses during COVID-19 ... Continue Reading

We hope this finds you and your family in good health. Throughout the world, COVID-19 is affecting businesses, families, and communities in an unprecedented way. We continue to monitor the status of COVID-19 and we are keenly aware of the challenges that organizations encounter when ... Continue Reading

Enjoy this guest post, courtesy of Douglas Spencer of Spencer Brenneman. My, how time flies. It seems like just yesterday we were making those New Year’s resolutions and plotting out all those audaciously ambitious goals for 2020. Well, my friends, Q1 is history and if you’re ... Continue Reading

Once Upon a Time on Facebook, Twitter, and LinkedIn... Stories are ideas that are infused with character, tension, release, plot twists, and sometimes, punchlines. You may notice that the treasured storytellers in your life know how to use stories to inspire people. This can be ... Continue Reading

Enjoy this guest post, courtesy of Douglas Spencer of Spencer Brenneman.  Commitment is a critical ingredient for all successful brands, which means that they do not make brand changes indiscriminately. But, creating a brand is not a one and done activity. Even the best of ... Continue Reading

If you are thinking about adding Instagram to your social media marketing this year or giving it more attention, then you are on the right track! Instagram has been on the rise since its launch in 2010, and there is no reason for that momentum ... Continue Reading

Enjoy this guest post, courtesy of Douglas Spencer of Spencer Brenneman. When it comes to bringing in a branding expert, we’re obviously biased. We think everyone should work with a branding expert at some point. But when? Here are some of the situations a branding ... Continue Reading

If you’re interested in taking your Facebook account to the next level, it’s time to consider creating a Facebook Ad for your company. Facebook Ads are a great way to acquire more visibility for your business, track performance, and increase prospect reach. One of the ... Continue Reading

As we set a course for the new year, we hope to achieve our goals and avoid harmful storms. In marketing, we create expansive plans to promote our business by telling stories, connecting with our audiences, and increasing our influence. But what about unforeseen events ... Continue Reading