Successful Marketing Programs for Current Customers
Customer retention is a necessity for any brand that desires to progress. Most successful brands have numerous marketing programs which help in securing customer loyalty. These programs include but are not limited to: Upselling, Cross-selling, Subscriptions, Reward programs, Beta Testing, and Product reviews and feedback ... Continue Reading
What Do You Do When Your Marketing Isn’t Working?
We can all remember a time when it was easy (and free) to post from a business page on Facebook and show it to the world. During the infancy stages of these digital marketing tools, the competition wasn’t as stiff, and these big conglomerate companies ... Continue Reading
Four Design Trends You Should Pay Attention To
2018 left us with stylish marketing content and visuals consisting of bold colors, gradients, custom imagery, and geometric shapes. But with a new year comes brand-new styles that are sure to capture your audience’s attention. Here are the top four graphic design trends in 2019 ... Continue Reading
Tomo360 Leads Marketing Workshops for Lowell-based Businesses Alongside City of Lowell Economic Development Office
During February and March, Susu Wong, owner of Tomo360, had the opportunity to work alongside The City of Lowell's Economic Development Office and The Umass Lowell Innovation Hub to plan, coordinate, and implement a series of free Marketing Workshops for 13 Lowell-based business owners. The ... Continue Reading
How B2B Businesses Can Use Instagram Effectively
Since Instagram's launch in 2010, it has become one of the top social platforms for both personal and business use, with an average of 1 billion people using the platform every month.1 Several business-to-business (B2B) brands still believe that Instagram can only be successful for ... Continue Reading
New to Inbound Marketing? Here’s How to Attract, Convert, Close, and Delight
If you are a frequent user of the Internet, you are probably already familiar with inbound marketing strategies and perhaps didn’t even realize what they are called. For those looking to increase their content marketing and focus on improving their search engine ranking among many ... Continue Reading
How to Use Account-based Marketing to Grow Your Business
Account-based marketing, also known as ABM, seemed to be nothing more than a buzzword for the longest time. In recent years, B2B and B2C marketers have started to see the real results that it has to offer. With the right techniques and application, account-based marketing ... Continue Reading
Marketing Your Startup: 7 Easy Ways to Curate the Perfect Marketing Plan
Whether your startup is simply a thought in your head, newly launched, or on its way to being a huge success, as Forbes stated recently: 90% of your success is going to fall on the shoulders of your marketing. That statistic remains even if you ... Continue Reading
Kicking Off the New Year with Email Marketing Strategies from Constant Contact
As a Constant Contact partner for the last four years, we’re here to share what’s new as of January 2019 to help you utilize these features for your business. Constant Contact claims that 2019 is “the year to make your email marketing the best it’s ... Continue Reading
5 Business Critical Marketing Trends for 2019
The new year is upon us which means resolutions, goals, and of course, new trends. Every industry is sure to see an influx of new trends as the New Year progresses and marketing is no exception. Anybody who works in marketing knows that the tactics ... Continue Reading
