Storytelling with Social Media
Once Upon a Time on Facebook, Twitter, and LinkedIn... Stories are ideas that are infused with character, tension, release, plot twists, and sometimes, punchlines. You may notice that the treasured storytellers in your life know how to use stories to inspire people. This can be ... Continue Reading
When Is The Right Time To Make Brand Changes?
Enjoy this guest post, courtesy of Douglas Spencer of Spencer Brenneman. Commitment is a critical ingredient for all successful brands, which means that they do not make brand changes indiscriminately. But, creating a brand is not a one and done activity. Even the best of ... Continue Reading
How to Promote your Business Through Instagram
If you are thinking about adding Instagram to your social media marketing this year or giving it more attention, then you are on the right track! Instagram has been on the rise since its launch in 2010, and there is no reason for that momentum ... Continue Reading
When to Bring in a Branding Expert
Enjoy this guest post, courtesy of Douglas Spencer of Spencer Brenneman. When it comes to bringing in a branding expert, we’re obviously biased. We think everyone should work with a branding expert at some point. But when? Here are some of the situations a branding ... Continue Reading
Creating Facebook Ads 101
If you’re interested in taking your Facebook account to the next level, it’s time to consider creating a Facebook Ad for your company. Facebook Ads are a great way to acquire more visibility for your business, track performance, and increase prospect reach. One of the ... Continue Reading
Sailing Through a Crisis on Social Media
As we set a course for the new year, we hope to achieve our goals and avoid harmful storms. In marketing, we create expansive plans to promote our business by telling stories, connecting with our audiences, and increasing our influence. But what about unforeseen events ... Continue Reading
Why Creating a Personal Brand Is So Important for Business
We live in a me-centric world, where your style, appearance, and the value you offer on social sites and digital platforms create a lucrative business. In an age of storytelling marketing, it’s no longer about the product or service you sell; it’s about the story, ... Continue Reading
4 Free SEO Browser Extensions You Should Download Today
SEO, or Search Engine Optimization, is a perplex and vital part of digital marketing, containing many factors that impact its algorithm. MOZ defines SEO as “the practice of increasing the quantity and quality of traffic to your website through organic search engine results.” While SEO ... Continue Reading
Successful Marketing Programs for Current Customers
Customer retention is a necessity for any brand that desires to progress. Most successful brands have numerous marketing programs which help in securing customer loyalty. These programs include but are not limited to: Upselling, Cross-selling, Subscriptions, Reward programs, Beta Testing, and Product reviews and feedback ... Continue Reading
What Do You Do When Your Marketing Isn’t Working?
We can all remember a time when it was easy (and free) to post from a business page on Facebook and show it to the world. During the infancy stages of these digital marketing tools, the competition wasn’t as stiff, and these big conglomerate companies ... Continue Reading
