There’s no question that the COVID-19 pandemic has created far-reaching implications across the world, making marketing during a pandemic a tricky task. These are unusual times, and for marketers, there are a lot of questions as to how to best market their businesses during COVID-19 ... Continue Reading

Once Upon a Time on Facebook, Twitter, and LinkedIn... Stories are ideas that are infused with character, tension, release, plot twists, and sometimes, punchlines. You may notice that the treasured storytellers in your life know how to use stories to inspire people. This can be ... Continue Reading

We can all remember a time when it was easy (and free) to post from a business page on Facebook and show it to the world. During the infancy stages of these digital marketing tools, the competition wasn’t as stiff, and these big conglomerate companies ... Continue Reading

As a small business, the world of digital marketing may feel impossible to conquer, but it doesn’t have to be that way. Knowing how to digitally market your company consistently is a great way to reach new customers and build a relationship with existing customers ... Continue Reading

You have written the perfect blog. The content is so relevant that you’re certain the words themselves came from the mind of your target audience. It is so enticing that your business’ competitors will definitely attempt to copy it. Your blog may be valuable for ... Continue Reading

Aspiring authors spend a lot of their time writing and researching their book, but they don't spend the time addressing how to promote a book. A marketing plan outlining how to promote a book will ultimately help sell your book better online. There are a ... Continue Reading