Marketing Strategy

E-Commerce Black Friday Preparation

E-Commerce Black Friday Preparation

For all you ecomm business owners out there, it is never too early to start thinking about how you’re planning on tackling Black Friday this year. With the rise of e-commerce, the number of digital buyers has grown to over 2.14 billion. It’s time to ... Continue Reading
Level-Up Your Summertime Posting Strategy!

Level-Up Your Summertime Posting Strategy!

Summertime means fun in the sun, vacations, beach days and adventures! The kids are out of school and the weather is too nice to keep them inside! The majority of people highly anticipate this summertime R&R and for businesses in the categories of swimwear, outdoor ... Continue Reading
Drip Campaign and Email Segmentation Best Practices That Will Make Your Life Easier

Drip Campaign and Email Segmentation Best Practices That Will Make Your Life Easier

What is a Drip Campaign? The great thing about email marketing is there is no right answer in how you or your company makes use of it. If you find yourself not able to keep up with the flow of emails coming in daily and ... Continue Reading
Marketing apps

Our 5 Favorite Types of Tools for 2021

When marketing your business, there’s no denying that tools make your work easier and much more productive. Whether you’re looking for data and analytics or simple ways to improve productivity, your tools can often make or break your marketing capabilities. We previously talked about some ... Continue Reading
5 Key Ways to Update Your Social Media Marketing In 2021

5 Key Ways to Update Your Social Media Marketing In 2021

Social media in 2021 will play a bigger role for brands looking to maintain their market share and enter new markets. The COVID-19 pandemic, the hotly contested US presidential election, and racial justice protests are the highlights of 2020 that have spurred unprecedented changes in ... Continue Reading
Tomo360 Lends A Helping Hand to Lowell Businesses

Tomo360 Lends A Helping Hand to Lowell Businesses

During the first wave of COVID-19, storefront businesses throughout Lowell were forced to close down. To provide support to the storefront business owners most significantly impacted by the pandemic, the Economic Team of Lowell teamed up with Susu Wong, Founder of Tomo360 to offer a ... Continue Reading
4 Scary Marketing Facts

4 Scary Marketing Facts

1) You might have to make a video Ad viewability is a general measurement of how well ads are being viewed across different platforms such as tablets, mobile, and desktops. Marketers use this information to decide what kinds of ads to create and where to ... Continue Reading
4 Examples of Co-Brand Collaborations for Social Media

4 Examples of Co-Brand Collaborations for Social Media

Co-branding is an incredibly powerful way to market your business on social media. It’s a Win-Win for both brands and often for customers, too. Not only are you able to reach your audience, but you’re able to leverage a partner’s reach and hit their audience ... Continue Reading
Creative Marketing for Restaurants

Creative Marketing for Restaurants

How Creative Marketing for Restaurants Started... This is part 2 of a blog series on Creative Marketing for Restaurants. You can read part 1 here and learn more about how this series got started! This article will discuss Social Media Marketing, another creative aspect of ... Continue Reading
Is Your Business Ready for Post COVID-19

Is Your Business Ready for Post COVID-19

Right now, everyone is telling you how to adapt your business strategy during COVID-19, but what about planning for a post-COVID-19 strategy? They say cancel non-essential fundraisers and launches, promote relevant messages, focus on your online services, strengthen your social media presence, and much more.  ... Continue Reading

Maximize Your Marketing and Grow Your Business