Marketing Strategy

Creating Highlights for Instagram

Creating Highlights for Instagram

Creating Highlights for Instagram Let’s spiff up your Instagram account for 2022! Highlights are a feature on the Instagram profile that allows Stories to be saved in a collection that is showcased right on the profile! If you’ve seen Highlights on an Instagram account, you’ve ... Continue Reading
Marketing Strategy for 2022

Marketing Strategy for 2022

As we approach the new year, it’s time to set some new year's goals for not only ourselves but our upcoming marketing strategy as well. It is important to keep up with trends for the new year and to spend the marketing budget wisely, which ... Continue Reading
Email Marketing for Your Business

Email Marketing for Your Business

Email Marketing for Your Business We’ve all heard of it. And we all experience it every single day as consumers…we’re talking about email marketing. Yes, email marketing is still relevant, and your business should be doing it. You might be thinking, “As a consumer, my ... Continue Reading
E-Commerce Black Friday Preparation

E-Commerce Black Friday Preparation

For all you ecomm business owners out there, it is never too early to start thinking about how you’re planning on tackling Black Friday this year. With the rise of e-commerce, the number of digital buyers has grown to over 2.14 billion. It’s time to ... Continue Reading
Level-Up Your Summertime Posting Strategy!

Level-Up Your Summertime Posting Strategy!

Summertime means fun in the sun, vacations, beach days and adventures! The kids are out of school and the weather is too nice to keep them inside! The majority of people highly anticipate this summertime R&R and for businesses in the categories of swimwear, outdoor ... Continue Reading
Drip Campaign and Email Segmentation Best Practices That Will Make Your Life Easier

Drip Campaign and Email Segmentation Best Practices That Will Make Your Life Easier

What is a Drip Campaign? The great thing about email marketing is there is no right answer in how you or your company makes use of it. If you find yourself not able to keep up with the flow of emails coming in daily and ... Continue Reading
Marketing apps

Our 5 Favorite Types of Tools for 2021

When marketing your business, there’s no denying that tools make your work easier and much more productive. Whether you’re looking for data and analytics or simple ways to improve productivity, your tools can often make or break your marketing capabilities. We previously talked about some ... Continue Reading
5 Key Ways to Update Your Social Media Marketing In 2021

5 Key Ways to Update Your Social Media Marketing In 2021

Social media in 2021 will play a bigger role for brands looking to maintain their market share and enter new markets. The COVID-19 pandemic, the hotly contested US presidential election, and racial justice protests are the highlights of 2020 that have spurred unprecedented changes in ... Continue Reading
Tomo360 Lends A Helping Hand to Lowell Businesses

Tomo360 Lends A Helping Hand to Lowell Businesses

During the first wave of COVID-19, storefront businesses throughout Lowell were forced to close down. To provide support to the storefront business owners most significantly impacted by the pandemic, the Economic Team of Lowell teamed up with Susu Wong, Founder of Tomo360 to offer a ... Continue Reading
4 Scary Marketing Facts

4 Scary Marketing Facts

1) You might have to make a video Ad viewability is a general measurement of how well ads are being viewed across different platforms such as tablets, mobile, and desktops. Marketers use this information to decide what kinds of ads to create and where to ... Continue Reading

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