Marketing Strategy

Marketing Your Startup: 7 Easy Ways to Curate the Perfect Marketing Plan

Marketing Your Startup: 7 Easy Ways to Curate the Perfect Marketing Plan

Whether your startup is simply a thought in your head, newly launched, or on its way to being a huge success, as Forbes stated recently: 90% of your success is going to fall on the shoulders of your marketing. That statistic remains even if you ... Continue Reading
5 Business Critical Marketing Trends for 2019

5 Business Critical Marketing Trends for 2019

The new year is upon us which means resolutions, goals, and of course, new trends. Every industry is sure to see an influx of new trends as the New Year progresses and marketing is no exception. Anybody who works in marketing knows that the tactics ... Continue Reading
SMART

3 Ways To Improve Your Marketing in The New Year

The New Year is a time for new beginnings, a chance to set attainable goals or “resolutions,” and the opportunity to achieve things that could not be previously completed. To ensure your marketing team is on-track for a strong and profitable 2019, we suggest focusing ... Continue Reading
10 Mobile Apps Everyone in Marketing Should Know About

10 Mobile Apps Everyone in Marketing Should Know About

Are you browsing the web for new tools to enhance your social media platforms? Do you wish it was easier to edit documents or plan out content while you're doing laundry or at the gym? Guess what? You. Are. Not. Alone.  With 70% of people ... Continue Reading
Marketing Trends You Should Be Aware of and When to Hop on Board

Marketing Trends You Should Be Aware of and When to Hop on Board

Marketing trends are constantly changing and evolving to meet the needs of the customers within a target audience, but keeping up with all of the new developments can often times seem like an impossible task. Marketing trends that worked years ago are no longer effective, ... Continue Reading
5 Online Marketing Trends to Look for in 2018

5 Online Marketing Trends to Look for in 2018

Welcome 2018! Marketing strategies, enablement, and technologies continue to change rapidly, and 2018 is predicted to be no different. To help you start off 2018 strong, we have selected our top five marketing trends to look out for in 2018. 1. Content Marketing Content marketing ... Continue Reading
5 Ways To Boost Your Holiday Marketing with Email Now

5 Ways To Boost Your Holiday Marketing with Email Now

Now that it’s October, It’s never too early to start preparing for your holiday marketing! Did you know that 40% of consumers begin holiday shopping before Halloween?! This means that if you haven’t started thinking about your holiday marketing strategy, you’re running out of time! We ... Continue Reading
Get Personal, Get Results

Get Personal, Get Results

In an oversaturated market, it’s more common that consumers become irritated by marketing efforts than grateful. What are businesses doing today to stick out from the crowds? Connecting to their audience. No, we don’t mean following them on Twitter or connecting on LinkedIn. What they’re ... Continue Reading
The Business of Art Workshop Series Held in Lowell, MA to Support Local Artists

The Business of Art Workshop Series Held in Lowell, MA to Support Local Artists

Lowell, MA, USA, July 17, 2017 - From April to June of 2017, professional marketer Susu Wong and executive/financial behavior coach Szifra Birke partnered to launch a series of workshops designed to help artists and creatives with their business sustainability. The four-session course equipped the ... Continue Reading
The Truth About Email Open Rates and Click-through Rates

The Truth About Email Open Rates and Click-through Rates

Do you send out hundreds of emails to your entire contact list, but see very few people actually engaging or interacting? It may be time to check your performance metrics, specifically your email open rates and click-through rates (CTRs), to see how you’re comparing to ... Continue Reading

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