Marketing Strategy

Marketing apps

Our 5 Favorite Types of Tools for 2021

When marketing your business, there’s no denying that tools make your work easier and much more productive. Whether you’re looking for data and analytics or simple ways to improve productivity, your tools can often make or break your marketing capabilities. We previously talked about some ... Continue Reading
5 Key Ways to Update Your Social Media Marketing In 2021

5 Key Ways to Update Your Social Media Marketing In 2021

Social media in 2021 will play a bigger role for brands looking to maintain their market share and enter new markets. The COVID-19 pandemic, the hotly contested US presidential election, and racial justice protests are the highlights of 2020 that have spurred unprecedented changes in ... Continue Reading
Tomo360 Lends A Helping Hand to Lowell Businesses

Tomo360 Lends A Helping Hand to Lowell Businesses

During the first wave of COVID-19, storefront businesses throughout Lowell were forced to close down. To provide support to the storefront business owners most significantly impacted by the pandemic, the Economic Team of Lowell teamed up with Susu Wong, Founder of Tomo360 to offer a ... Continue Reading
4 Scary Marketing Facts

4 Scary Marketing Facts

1) You might have to make a video Ad viewability is a general measurement of how well ads are being viewed across different platforms such as tablets, mobile, and desktops. Marketers use this information to decide what kinds of ads to create and where to ... Continue Reading
4 Examples of Co-Brand Collaborations for Social Media

4 Examples of Co-Brand Collaborations for Social Media

Co-branding is an incredibly powerful way to market your business on social media. It’s a Win-Win for both brands and often for customers, too. Not only are you able to reach your audience, but you’re able to leverage a partner’s reach and hit their audience ... Continue Reading
Creative Marketing for Restaurants

Creative Marketing for Restaurants

How Creative Marketing for Restaurants Started... This is part 2 of a blog series on Creative Marketing for Restaurants. You can read part 1 here and learn more about how this series got started! This article will discuss Social Media Marketing, another creative aspect of ... Continue Reading
Is Your Business Ready for Post COVID-19

Is Your Business Ready for Post COVID-19

Right now, everyone is telling you how to adapt your business strategy during COVID-19, but what about planning for a post-COVID-19 strategy? They say cancel non-essential fundraisers and launches, promote relevant messages, focus on your online services, strengthen your social media presence, and much more.  ... Continue Reading
How to Market During COVID-19

How to Market During COVID-19

There’s no question that the COVID-19 pandemic has created far-reaching implications across the world, making marketing during a pandemic a tricky task. These are unusual times, and for marketers, there are a lot of questions as to how to best market their businesses during COVID-19 ... Continue Reading
An Update from Tomo360 on COVID-19

An Update from Tomo360 on COVID-19

We hope this finds you and your family in good health. Throughout the world, COVID-19 is affecting businesses, families, and communities in an unprecedented way. We continue to monitor the status of COVID-19 and we are keenly aware of the challenges that organizations encounter when ... Continue Reading
Five Ways To Get Branding Projects Back On Track

Five Ways To Get Branding Projects Back On Track

Enjoy this guest post, courtesy of Douglas Spencer of Spencer Brenneman. My, how time flies. It seems like just yesterday we were making those New Year’s resolutions and plotting out all those audaciously ambitious goals for 2020. Well, my friends, Q1 is history and if you’re ... Continue Reading

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