Marketing Strategy

GUEST BLOG: "What’s the deal with Google Ad Grants - and are they right for my nonprofit?"

GUEST BLOG: “What’s the deal with Google Ad Grants – and are they right for my nonprofit?”

Happy Spring Tomo360 Clients and Friends! If you work for a nonprofit organization, do you wonder about Google Ad Grants? How do you get them? Do they really work and could they make an impact on your nonprofit organization? Well, Julia Campbell, a social media ... Continue Reading
Reels vs TikToks

Differences between Reels and TikToks

What are the Differences between Reels and TikToks? In 2022 everything is about following the trends and adapting your social media strategy to them. Of course, TikTok and Instagram had to be part of all the fuss, with Reels and TikToks being leaders of video ... Continue Reading
The Importance of Content Marketing

The Importance of Content Marketing

As the online world constantly develops and new trends continue popping up, small businesses often struggle with where to start when it comes to investing time in their marketing strategy. However, in a time when change is so obvious, one thing should remain consistent - ... Continue Reading
Creating Highlights for Instagram

Creating Highlights for Instagram

Creating Highlights for Instagram Let’s spiff up your Instagram account for 2022! Highlights are a feature on the Instagram profile that allows Stories to be saved in a collection that is showcased right on the profile! If you’ve seen Highlights on an Instagram account, you’ve ... Continue Reading
Marketing Strategy for 2022

Marketing Strategy for 2022

As we approach the new year, it’s time to set some new year's goals for not only ourselves but our upcoming marketing strategy as well. It is important to keep up with trends for the new year and to spend the marketing budget wisely, which ... Continue Reading
Email Marketing for Your Business

Email Marketing for Your Business

Email Marketing for Your Business We’ve all heard of it. And we all experience it every single day as consumers…we’re talking about email marketing. Yes, email marketing is still relevant, and your business should be doing it. You might be thinking, “As a consumer, my ... Continue Reading
E-Commerce Black Friday Preparation

E-Commerce Black Friday Preparation

For all you ecomm business owners out there, it is never too early to start thinking about how you’re planning on tackling Black Friday this year. With the rise of e-commerce, the number of digital buyers has grown to over 2.14 billion. It’s time to ... Continue Reading
Level-Up Your Summertime Posting Strategy!

Level-Up Your Summertime Posting Strategy!

Summertime means fun in the sun, vacations, beach days and adventures! The kids are out of school and the weather is too nice to keep them inside! The majority of people highly anticipate this summertime R&R and for businesses in the categories of swimwear, outdoor ... Continue Reading
Drip Campaign and Email Segmentation Best Practices That Will Make Your Life Easier

Drip Campaign and Email Segmentation Best Practices That Will Make Your Life Easier

What is a Drip Campaign? The great thing about email marketing is there is no right answer in how you or your company makes use of it. If you find yourself not able to keep up with the flow of emails coming in daily and ... Continue Reading
Marketing apps

Our 5 Favorite Types of Tools for 2021

When marketing your business, there’s no denying that tools make your work easier and much more productive. Whether you’re looking for data and analytics or simple ways to improve productivity, your tools can often make or break your marketing capabilities. We previously talked about some ... Continue Reading

Maximize Your Marketing and Grow Your Business

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How to Create a Facebook Business Manager Account

This detailed guide will help you to create your Facebook Business Manager Account. Facebook’s Business Manager allows you to easily manage multiple pages and ad accounts, while also being able to safely assign roles to your employees or contractors.
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