Marketing Strategy

5 Ways To Boost Your Holiday Marketing with Email Now

Now that it’s October, It’s never too early to start preparing for your holiday marketing! Did you know that 40% of consumers begin holiday shopping before Halloween?! This means that if you haven’t started thinking about your holiday marketing strategy, you’re running out of time! We understand that each strategy is different; e-commerce vs. brick-and-mortar, B2B […]

Get Personal, Get Results

In an oversaturated market, it’s more common that consumers become irritated by marketing efforts than grateful. What are businesses doing today to stick out from the crowds? Connecting to their audience. No, we don’t mean following them on Twitter or connecting on LinkedIn. What they’re doing is personalizing their company’s marketing to connect on a […]

The Truth About Email Open Rates and Click-through Rates

Do you send out hundreds of emails to your entire contact list, but see very few people actually engaging or interacting? It may be time to check your performance metrics, specifically your email open rates and click-through rates (CTRs), to see how you’re comparing to the rest of your industry. Most email marketing softwares, such […]

4 New Facebook Features You Don’t Want To Miss: Blog Series Part 2

Facebook Recommendations Our Facebook education continues! As a continuation of our latest blog, check out other additions Facebook has created to optimize social media marketing. Facebook has launched a feature called “Recommendations”, where friends are given the option to recommend a business, product or place in another friend’s post or group when asked for a […]

2017 Marketing Trends

  What to Look for in 2017 Still dating everything 2016? Us too! It’s hard to believe that it is 2017. Despite the adjustment, we are anticipating a year of growth and change. This includes expanding our company as well as our tools to best suite our clients. Check out some of the marketing trends […]

Using Blogs to Boost Your SEO

Writing blogs to boost your company’s Search Engine Optimization (SEO) comes with similar preparation like what comes with preparing for other large tasks, such as climbing a mountain. An experienced climber approaches a mountain with a plan. They follow steps like the ones below: They become familiar with the terrain. They train consistently. They use […]

Preparing Your Business For The Holidays

Want to know what’s scarier than Halloween movies and Haunted Houses? Realizing it’s the middle of October, Black Friday is 1 MONTH AWAY, and 34 million U.S. adults have already begun holiday shopping! If you haven’t given your holiday marketing campaign any thought, you may want to get started, now. Luckily for you, we’ve put […]

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