Marketing Strategy

5 Online Marketing Trends to Look for in 2018

5 Online Marketing Trends to Look for in 2018

Welcome 2018! Marketing strategies, enablement, and technologies continue to change rapidly, and 2018 is predicted to be no different. To help you start off 2018 strong, we have selected our top five marketing trends to look out for in 2018. 1. Content Marketing Content marketing ... Continue Reading
5 Ways To Boost Your Holiday Marketing with Email Now

5 Ways To Boost Your Holiday Marketing with Email Now

Now that it’s October, It’s never too early to start preparing for your holiday marketing! Did you know that 40% of consumers begin holiday shopping before Halloween?! This means that if you haven’t started thinking about your holiday marketing strategy, you’re running out of time! We ... Continue Reading
Get Personal, Get Results

The Importance of Audience Segmentation & Personalization in Online Marketing

When it comes to digital marketing campaigns, audience segmentation is one of the most important steps you can take to be successful. In an oversaturated market, it’s more common that consumers become irritated by marketing efforts than grateful. What are businesses doing today to stick ... Continue Reading
The Business of Art Workshop Series Held in Lowell, MA to Support Local Artists

The Business of Art Workshop Series Held in Lowell, MA to Support Local Artists

Lowell, MA, USA, July 17, 2017 - From April to June of 2017, professional marketer Susu Wong and executive/financial behavior coach Szifra Birke partnered to launch a series of workshops designed to help artists and creatives with their business sustainability. The four-session course equipped the ... Continue Reading
The Truth About Email Open Rates and Click-through Rates

The Truth About Email Open Rates and Click-through Rates

Do you send out hundreds of emails to your entire contact list, but see very few people actually engaging or interacting? It may be time to check your performance metrics, specifically your email open rates and click-through rates (CTRs), to see how you’re comparing to ... Continue Reading
Four Free Facebook Features to Turbo-Boost Your Marketing Campaign

Four Free Facebook Features to Turbo-Boost Your Marketing Campaign

Did you know that at the F8 conference in April 2017, Facebook announced it now has 1.9 billion monthly active users? This means, even if your product or service is tailored for one in a million you have access to nearly two thousand customers. The ... Continue Reading
4 New Facebook Features You Don’t Want To Miss: Blog Series Part 2

4 New Facebook Features You Don’t Want To Miss: Blog Series Part 2

Facebook Recommendations Our Facebook education continues! As a continuation of our latest blog, check out other additions Facebook has created to optimize social media marketing. Facebook has launched a feature called “Recommendations”, where friends are given the option to recommend a business, product or place ... Continue Reading
4 New Facebook Updates You Don’t Want To Miss: Blog Series Part 1

4 New Facebook Updates You Don’t Want To Miss: Blog Series Part 1

Part #1. New Call To Action Buttons Our first part of the blog series focuses on how Facebook has bridged the gap with third party vendors.  Facebook has recently partnered with a variety of third-party companies to improve on their call-to-action buttons. Facebook business pages ... Continue Reading
2017 Marketing Trends

2017 Marketing Trends

What to Look for in 2017 Still dating everything 2016? Us too! It’s hard to believe that it is 2017. Despite the adjustment, we are anticipating a year of growth and change. This includes expanding our company as well as our tools to best suite ... Continue Reading
Using Blogs to Boost Your SEO

Using Blogs to Boost Your SEO

Writing blogs to boost your company’s Search Engine Optimization (SEO) comes with similar preparation like what comes with preparing for other large tasks, such as climbing a mountain. An experienced climber approaches a mountain with a plan. They follow steps like the ones below: They ... Continue Reading

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