This guide explores how schools, local businesses, and non-profits can leverage 2026 marketing trends like authentic short-form video and user-generated content to build genuine connections during the back-to-school season. By adopting a three-step framework of connecting, creating, and collaborating, organizations can transform passive audiences into active community stakeholders through storytelling and creative engagement.
Small businesses, non-profits, and educational institutions can achieve marketing traction by prioritizing authentic, real-life video content over polished productions. By leveraging current trends like behind-the-scenes footage, the 3-3-3 attention rule, and native advertising strategies, organizations can create compelling short video ads that resonate with local audiences and drive engagement.
Discover how to build a powerful, authentic brand identity that goes beyond just a logo, featuring real-world case studies from our work with Lowell Public Schools, CP Designs, Dehner Boot Co., and Collective UpLIFT. Learn the essential steps to define your mission, craft a consistent visual voice, and create a brand strategy that truly connects with your audience.
Discover how nonprofits and social impact orgs can navigate 2026’s social media landscape. Explore top platforms like Facebook, Instagram, and emerging stars (Upscrolled, Bluesky, Mastodon), master the 3 C’s and 5-5-5 rule, and learn when to switch based on your audience and mission for maximum engagement and loyalty.
Learn how to market to Gen Z in 2026 with proven digital marketing strategies that build trust, engagement, and conversion. Discover Gen Z marketing strategies for social media, short-form video, influencers, and search that help nonprofits, schools, and mission-driven brands connect authentically with Gen Z audiences.
A recap of Tomo360’s February event, “Looking Ahead: Tools & Trends for 2026,” exploring AI as a productivity tool, ethical marketing practices, community engagement, and how brands can stay authentic in a fast-changing digital landscape.
Explore the benefits of major advertising platforms like Google, Meta (Facebook/Instagram), and others. Learn the different types of ads and digital marketing channels, how they compare, budget tips, and which ads are most effective for reaching your audience.
Discover the top marketing trends to watch in 2026, including AI-first workflows, privacy-first targeting, short-form video, AR experiences, and purpose-driven campaigns. Learn research-backed strategies to stay ahead and plan your year effectively.
Reflect on your 2025 marketing performance and learn how to build a smarter, data-driven strategy for 2026. This guide walks you through a complete year-end marketing review with research-backed insights, tools, and resources to help your organization grow.
