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Social Media Marketing for Nonprofits in 2020

March 12 @ 9:00 am - 10:00 am


Join us at the Innovation Hub in downtown Lowell. A light breakfast will be served!

The team at Tomo360 is thrilled to host Julia Campbell, one of the 25 most influential nonprofit thought leaders. She will share her secret sauce on how you can effectively use Social Media to fundraise and build a vibrant community for your nonprofits.

Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming – and like magic, the donations will just roll in! Then reality set in. In our current attention economy, organic (unpaid) reach is down, algorithms prioritize updates from friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day.

For nonprofits to effectively raise money and build a community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert, Julia Campbell will walk you through the secrets to getting results on social media. Participants will also get digital access to her Social Media Checklist and Social Media Matrix.

Participants will learn:

  • How to navigate the latest changes and trends in the social media landscape – what nonprofits need to know
  • How to use social media to build and mobilize a social media community for your nonprofit
  • Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget

Who is keynote speaker Julia Campbell? Recently named one of the 25 most influential nonprofit thought leaders, she’s on a mission to make the digital world a better place. Through speaking and consulting, she guides organizations of all sizes on the best uses of social media and storytelling to build communities, showcase impact, and advance their causes.

Based north of Boston, Julia has happy clients spanning the globe from Moscow to San Francisco. She has provided keynote talks, workshops, and training to Meals on Wheels America, the Make-A-Wish Foundation, the Boys & Girls Clubs of America, and Facebook.

Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas on all things nonprofit digital storytelling at www.jcsocialmarketing.com/blog.


Social Media for Nonprofits

Susu Wong is an experienced speaker and presenter who is committed to sharing her marketing and business expertise. Visit the Marketing Workshops page if you are interested in finding a presenter for your next event.

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