Thursday, April 7, 6:00-8:00pm at Merrimack Valley Small Business Center, Lowell, MA
Many business owners and entrepreneurs start their business without taking the time to develop a comprehensive marketing plan. This is mainly due to lack of time or feeling overwhelmed by not knowing where to begin. We understand that a marketing plan can be a daunting task, but it is an important tool that can increase the likelihood of success for your business.
The Marketing Canvas Workshop is ideal for any business owner who is either starting or trying to finish their marketing plan. Susu Wong, our Founder has developed The Marketing Canvas after being inspired by the popular Business Model Canvas. The Marketing Canvas is a one-page marketing strategy that is easy to complete within a couple of hours, versus days or months. It contains all the important aspects of your marketing plan and also helps you identify your customers’ profiles, market segment, value proposition, and more!
At this workshop, you will get an overview and a tutorial of the Marketing Canvas, work with our instructor, and brainstorm with other business owners. We will help build your customized plan, and provide information and tips to help with your advertising budget. By the end of the workshop, we hope that you have a clearer idea on where specifically to spend your advertising dollars within your budget.
Date: Thursday, April 7, 2016, from 6:00 PM to 8:00 PM (EDT)
The Merrimack Valley Small Business Center
88 Middle Street #202
Lowell, MA 01852