Bringing Pride to Boston: A Case Study on Boston Pride for the People’s Pride 2024 Campaign
Bringing Pride to Boston: A Case Study on Boston Pride for the People’s Pride 2024 Campaign
In 2024, Boston Pride for the People (BP4TP) prepared to host a vibrant celebration of Pride in Boston, aiming to bring together the LGBTQ+ community and allies through an inclusive and unforgettable event.
As they geared up for Pride 2024, BP4TP partnered with Tomo360 to drive awareness, boost engagement, and inspire participation through strategic social media and website support. With a parade and two lively entertainment areas showcasing local artists, BP4TP needed a focused campaign to reach and engage a broad audience.
About BP4TP
Boston Pride for the People is a community-focused organization committed to celebrating and uplifting LGBTQ+ voices and culture in Massachusetts. Through events like Pride 2024, BP4TP creates safe, inclusive spaces for celebration, community connection, and advocacy.
Impact and Results
Our Approach
To help BP4TP achieve maximum visibility and community engagement, Tomo360 implemented a targeted social media and web strategy leading up to Pride 2024. The key elements of our approach included:
- Building Awareness: We kicked off by boosting overall awareness of BP4TP, setting the stage for Pride 2024.
- Event Promotion: Throughout the campaign, we released weekly updates, featuring event details such as the parade start location, entertainment areas, lineup, and more. As Pride day neared, we amped up excitement with countdown posts and hourly stories.
- Website Integration and Maintenance: We kept BP4TP’s website up-to-date, adding new press releases, artist announcements, and event info. By aligning social media and web content, we created a seamless user journey across platforms, with links leading users from one platform to the other.
- Donation Appeals: Both social media and the website featured donation calls-to-action, ensuring a steady stream of support for BP4TP.
Campaign Results
The collaboration between Boston Pride for the People and Tomo360 yielded significant results, showcasing strong community engagement and awareness for Pride 2024. Over a six-week campaign, our combined social media and web efforts produced measurable impacts, including:
- Robust Facebook Engagement: Pride 2024 posts reached a total of 26,012 people on Facebook, marking a 560.9% increase from previous engagement, with a total of 1,573 likes (+12.9%). Video content, in particular, resonated with the audience, generating 784 organic views—a 547.9% increase.
- Instagram Growth and Reach: Pride 2024 generated considerable organic growth on Instagram, achieving 435,144 impressions and reaching 95,431 users. The campaign also attracted 1,941 new followers, underscoring Instagram’s value in building a loyal and engaged audience for BP4TP.
- Elevated Profile Traffic: Across Facebook and Instagram, the campaign saw over 27,000 profile views, amplifying BP4TP’s visibility within the community.
Through strategic content and cross-platform synergy, the campaign effectively boosted BP4TP’s community presence and engagement ahead of Pride 2024, laying the groundwork for future growth and increased support for Boston Pride for the People.
Success!
Tomo360 helped BP4TP reach new audiences through this partnership, drive event engagement, and grow community support. The successful campaign highlighted the power of coordinated digital outreach and community-focused content, setting the stage for future events and ongoing impact in Boston’s LGBTQ+ community.
Impact and Results
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435,144impressions were generated through organic content.
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95,431users were reached organically.
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547.9%increase in organic views on Facebook video content.
