Lowell Public Schools Portrait of a Graduate Rebranding Case Study

About Us

The Lowell Public Schools created Portrait of a Graduate in 2020.  A community-driven process that defines success for Lowell students, including the values, knowledge, skills, and work habits they will need to thrive as learners, workers, and leaders in the 21st century. This initiative brings together students, families, educators, employers, and community partners to create a bold new vision for Lowell’s graduates.  

The Portrait of a Graduate initiative was looking to have a whole new look and therefore Tomo360 created a rebrand with a new logo, new marketing collateral, and a social media and website strategy to target the community better and have a better understanding of what the messaging was trying to convey. 

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