Modern Muse: Capturing Confidence, Elevating Empowerment, and Soaring in Search Rankings
When Modern Muse, a fine art boudoir photography project approached Tomo360, they were seeking more than just stunning visuals. Modern Muse needed a holistic strategy to amplify its brand, boost its online presence, and expand its audience reach in the Greater Boston area. Additionally, the goal was to propel their search engine rankings to new heights while curating compelling content for their blog. In response, Tomo360 embarked on a journey to empower Modern Muse with an impactful digital transformation.
About Modern Muse
Modern Muse, spearheaded by Allana, is a visionary platform specializing in fine art boudoir photography. It’s a celebration of empowerment, a journey that nurtures confidence and authenticity in every woman. Through captivating photography sessions, Modern Muse empowers women to embrace their real selves and elevate their self-worth.
Impact and Results
Modern Muse faced the challenge of increasing its brand visibility and expanding its audience reach in the Greater Boston area. Additionally, the objective was to improve its search engine rankings and develop engaging content for its blog. Our approach included:
- SEO Strategy: We devised a comprehensive SEO strategy that encompassed keyword research, a link-building prospect list, and a ranking assessment. This approach was aimed at boosting search engine rankings.
- Content Creation: We collaborated with Modern Muse to generate engaging content and designed a structured posting calendar for their blog. This content creation was strategically aligned with increasing keyword searches, thereby enhancing site rankings.
Our efforts yielded impressive results, significantly enhancing Modern Muse’s online presence and reach. Here are the key outcomes:
- Search Engine Rankings: At the project’s outset, Modern Muse’s website was ranked 34th for geo-targeted (Greater Boston area) keywords. Following six months of rigorous SEO implementation, the website surged to the 3rd position, marking a remarkable 427% increase in organic search traffic, month over month (comparing September to August).
- Keyword Search: Organic keyword search witnessed a substantial 120.23% month-over-month increase from December 2019 to February 2020.
- Traffic Surge: SEO traffic experienced an astounding 427.06% month-over-month growth from December 2019 to February 2020.
Modern Muse’s journey from a modest online presence to soaring search engine rankings is a testament to the power of strategic SEO and engaging content creation. Through our collaborative efforts, Modern Muse now enjoys enhanced visibility and audience reach in the Greater Boston area, cementing its position as an empowering platform for women seeking authenticity, confidence, and self-expression.
Impact and Results
Organic Keyword Search Increase month over month (December 2019 to February 2020).
SEO Traffic Growth month over month (December 2019 to February 2020).
Search Engine Rankings Improved from the 34th place (geo-targeted keywords).
Susu and her team were communicative and responsive rom Day 1. They helped me understand each step of the process and checked in with me regularly with updates, explanations and reports.