Stop COVID-19 Campaign for Mass Health Connector

Stop COVID-19 Advertisements Campaign for Mass Health Connector

Between April 2020 and February 2021, we partnered with Archipelago Strategies Group (ASG) to create a series of Google and Display ads to support the COVID-19 Taskforce Enforcement and Information Task Force in the campaign to “Stop Covid-19”. The goal was to educate specific towns and cities, Lawrence, Lynn, Chelsea, Everett, Revere, and Framingham that were hit hard by COVID-19 and to reduce the cases.

Our Approach

We researched keywords and demographics in those locations and created Google display ads in multiple languages, including Spanish, Portuguese, and Chinese. ASG translated the ads into six different languages and provided the creatives. 

The campaigns generated an impressive 8.6 million impressions, with over 48,300 clicks. The average CPC for ads was $2.11, and the average CPC for Display ads was $.31, which is an outstanding

About Mass Health Connector

The Massachusetts Health Connector is the country’s first and longest-running state-based marketplace, created in 2006 to provide high-value coverage to individuals and small businesses in the Commonwealth and serve as a policy and outreach hub for state and federal health reforms designed to expand and improve coverage.