UMass Lowell Digital Equity Challenge Social Ads Case Study

About Us

The UMass Lowell Innovation Hub Haverhill and Essex County Community Foundation present the Digital Equity Challenge. The challenge’s purpose is to help expand digital access with entrepreneurial ideas and solutions across Essex County. 

The UMass Lowell Innovation Hub Haverhill asked the Tomo360 team to help promote the challenge for participants to register. In 2022, the challenge accomplished the submissions required to make it competitive and bring ideas to life with the prizes offered. This was accomplished through organic and paid ads on social media. The team also created content for an infographic and a flyer. In 2023, the challenge is happening again fully in person, and the Tomo360 is currently supporting the promotion of the event and the application submissions.