digital marketing

A Fresh Start-2: Reopening Marketing Strategies After Quarantine

A Fresh Start-2: Reopening Marketing Strategies After Quarantine

The City of Lowell's Economic Development Office has created a marketing grant program available to Lowell's small, independently owned businesses that have been most significantly impacted by the COVID-19 pandemic.  Eligible applicants of The City of Lowell's Economic Development Office marketing grant program will have ... Continue Reading
A Fresh Start: Reopening Marketing Strategies After Quarantine

A Fresh Start: Reopening Marketing Strategies After Quarantine

The City of Lowell's Economic Development Office has created a marketing grant program available to Lowell's small, independently owned businesses that have been most significantly impacted by the COVID-19 pandemic.  Eligible applicants of The City of Lowell's Economic Development Office marketing grant program will have ... Continue Reading
Facebook ads primer

Creating Facebook Ads 101

If you’re interested in taking your Facebook account to the next level, it’s time to consider creating a Facebook Ad for your company. Facebook Ads are a great way to acquire more visibility for your business, track performance, and increase prospect reach. One of the ... Continue Reading
Successful Marketing Programs for Current Customers

Successful Marketing Programs for Current Customers

Customer retention is a necessity for any brand that desires to progress. Most successful brands have numerous marketing programs which help in securing customer loyalty. These programs include but are not limited to: Upselling, Cross-selling, Subscriptions, Reward programs, Beta Testing, and Product reviews and feedback ... Continue Reading
What Do You Do When Your Marketing Isn’t Working

What Do You Do When Your Marketing Isn’t Working?

We can all remember a time when it was easy (and free) to post from a business page on Facebook and show it to the world. During the infancy stages of these digital marketing tools, the competition wasn’t as stiff, and these big conglomerate companies ... Continue Reading
Four Design Trends You Should Pay Attention To

Four Design Trends You Should Pay Attention To

2018 left us with stylish marketing content and visuals consisting of bold colors, gradients, custom imagery, and geometric shapes.  But with a new year comes brand-new styles that are sure to capture your audience’s attention. Here are the top four graphic design trends in 2019 ... Continue Reading
New to Inbound Marketing Here’s How to Attract, Convert, Close, and Delight

New to Inbound Marketing? Here’s How to Attract, Convert, Close, and Delight

If you are a frequent user of the Internet, you are probably already familiar with inbound marketing strategies and perhaps didn’t even realize what they are called.  For those looking to increase their content marketing and focus on improving their search engine ranking among many ... Continue Reading
Blog writing

Kicking Off the New Year with Email Marketing Strategies from Constant Contact

As a Constant Contact partner for the last four years, we’re here to share what’s new as of January 2019 to help you utilize these features for your business.  Constant Contact claims that 2019 is “the year to make your email marketing the best it’s ... Continue Reading
5 Business Critical Marketing Trends for 2019

5 Business Critical Marketing Trends for 2019

The new year is upon us which means resolutions, goals, and of course, new trends. Every industry is sure to see an influx of new trends as the New Year progresses and marketing is no exception. Anybody who works in marketing knows that the tactics ... Continue Reading
SMART

3 Ways To Improve Your Marketing in The New Year

The New Year is a time for new beginnings, a chance to set attainable goals or “resolutions,” and the opportunity to achieve things that could not be previously completed. To ensure your marketing team is on-track for a strong and profitable 2019, we suggest focusing ... Continue Reading
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