marketing

Creative Restaurant Marketing during COVID-19: Session 1

Creative Restaurant Marketing during COVID-19: Session 1

COVID-19 presents an unprecedented challenge for restaurants but also an opportunity for them to be creative with their online marketing. The City of Lowell, in partnership with Susu Wong of Tomo360, will present two webinars on Creative Restaurant Marketing in 2020. This first session will ... Continue Reading
Marketing Trends You Should Be Aware of and When to Hop on Board

Marketing Trends You Should Be Aware of and When to Hop on Board

Marketing trends are constantly changing and evolving to meet the needs of the customers within a target audience, but keeping up with all of the new developments can often times seem like an impossible task. Marketing trends that worked years ago are no longer effective, ... Continue Reading
Is Artificial Intelligence Just a Marketing Buzzword

Is Artificial Intelligence Just a Marketing Buzzword?

The customer-facing benefits of artificial intelligence are well known, but there are also many lesser-known benefits marketing teams. 59% of marketing leaders expect AI to have a substantial or transformational impact on their business in the following areas over the next five years: productivity of ... Continue Reading
5 Essential Ingredients For a Killer Website in 2018

5 Essential Ingredients for a Killer Website in 2018

When was the last time you updated your website? If it’s been over 2 years, you’re in trouble. No matter what industry you’re in, having a substantial online presence is crucial to your business’ success. Your website is the first impression you’re giving to your ... Continue Reading
The Latest and Greatest from Constant Contact - March 2018 Updates

The Latest and Greatest from Constant Contact

Radicati’s 2016 Email Statistics report predicted that email would be used by 3 billion people (almost half of the world’s population!) by 2020. Now, 205 billion emails are sent every single day! This number is predicted to increase to 246 billion by the end of ... Continue Reading
LinkedIn Advertising is Stepping Up to the Plate

LinkedIn Advertising Is Stepping Up to the Plate

Have you taken advantage of the latest social media advertising tool, LinkedIn advertising? If not, you’re missing out. LinkedIn advertising is the social media advertising tool that every business-to-business marketer should be taking advantage of today. A Brief History Social media ads have been a ... Continue Reading
Free Marketing Tools for Small Businesses & Entrepreneurs

Free Marketing Tools for Small Businesses & Entrepreneurs

Marketing requires a variety of skills from an understanding of graphic designs, image manipulation, content writing website creation, project management to customer relationship management (CRM). To run a successful marketing program, you either have to master all of the above and more, or you need ... Continue Reading
Get Personal, Get Results

The Importance of Audience Segmentation & Personalization in Online Marketing

When it comes to digital marketing campaigns, audience segmentation is one of the most important steps you can take to be successful. In an oversaturated market, it’s more common that consumers become irritated by marketing efforts than grateful. What are businesses doing today to stick ... Continue Reading
The Truth About Email Open Rates and Click-through Rates

The Truth About Email Open Rates and Click-through Rates

Do you send out hundreds of emails to your entire contact list, but see very few people actually engaging or interacting? It may be time to check your performance metrics, specifically your email open rates and click-through rates (CTRs), to see how you’re comparing to ... Continue Reading
4 New Facebook Updates You Don’t Want To Miss: Blog Series Part 1

4 New Facebook Updates You Don’t Want To Miss: Blog Series Part 1

Part #1. New Call To Action Buttons Our first part of the blog series focuses on how Facebook has bridged the gap with third party vendors.  Facebook has recently partnered with a variety of third-party companies to improve on their call-to-action buttons. Facebook business pages ... Continue Reading

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