marketing

Marketing apps

Our 5 Favorite Types of Tools for 2021

When marketing your business, there’s no denying that tools make your work easier and much more productive. Whether you’re looking for data and analytics or simple ways to improve productivity, your tools can often make or break your marketing capabilities. We previously talked about some ... Continue Reading
How to Update Your Social Media Marketing Strategy for 2021

How to Update Your Social Media Marketing Strategy for 2021

Learn How to Adjust Your Social Media Marketing Strategy for your nonprofit after a tumultuous 2020! About this Event The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit ... Continue Reading
A Fresh Start: Reopening Marketing Strategies After Quarantine

A Fresh Start: Reopening Marketing Strategies After Quarantine

The City of Lowell's Economic Development Office has created a marketing grant program available to Lowell's small, independently owned businesses that have been most significantly impacted by the COVID-19 pandemic.  Eligible applicants of The City of Lowell's Economic Development Office marketing grant program will have ... Continue Reading
Creative Marketing for Restaurants

Creative Marketing for Restaurants

How Creative Marketing for Restaurants Started... The City of Lowell recently tapped Tomo360 to present marketing strategies for restaurant owners in Lowell. The goal of the webinar was to help restaurants during COVID-19. It turned out to be a two-part series, with the first webinar ... Continue Reading
Creative Restaurant Marketing during COVID-19: Session 1

Creative Restaurant Marketing during COVID-19: Session 1

COVID-19 presents an unprecedented challenge for restaurants but also an opportunity for them to be creative with their online marketing. The City of Lowell, in partnership with Susu Wong of Tomo360, will present two webinars on Creative Restaurant Marketing in 2020. This first session will ... Continue Reading
Marketing Trends You Should Be Aware of and When to Hop on Board

Marketing Trends You Should Be Aware of and When to Hop on Board

Marketing trends are constantly changing and evolving to meet the needs of the customers within a target audience, but keeping up with all of the new developments can often times seem like an impossible task. Marketing trends that worked years ago are no longer effective, ... Continue Reading
Is Artificial Intelligence Just a Marketing Buzzword

Is Artificial Intelligence Just a Marketing Buzzword?

The customer-facing benefits of artificial intelligence are well known, but there are also many lesser-known benefits marketing teams. 59% of marketing leaders expect AI to have a substantial or transformational impact on their business in the following areas over the next five years: productivity of ... Continue Reading
5 Essential Ingredients For a Killer Website in 2018

5 Essential Ingredients for a Killer Website in 2018

When was the last time you updated your website? If it’s been over 2 years, you’re in trouble. No matter what industry you’re in, having a substantial online presence is crucial to your business’ success. Your website is the first impression you’re giving to your ... Continue Reading
The Latest and Greatest from Constant Contact - March 2018 Updates

The Latest and Greatest from Constant Contact

Radicati’s 2016 Email Statistics report predicted that email would be used by 3 billion people (almost half of the world’s population!) by 2020. Now, 205 billion emails are sent every single day! This number is predicted to increase to 246 billion by the end of ... Continue Reading
LinkedIn Advertising is Stepping Up to the Plate

Linkedin Advertising Is Stepping Up to the Plate

Have you taken advantage of the latest social media advertising tool, LinkedIn advertising? If not, you’re missing out. LinkedIn advertising is the social media advertising tool that every business-to-business marketer should be taking advantage of today. A Brief History Social media ads have been a ... Continue Reading

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