LinkedIn Advertising Is Stepping Up to the Plate

Have you taken advantage of the latest social media advertising tool, LinkedIn advertising? If not, you’re missing out. LinkedIn advertising is the social media advertising tool that every business-to-business marketer should be taking advantage of today. A Brief History Social media ads have been a part of every marketer’s toolbelt since 2012 when Facebook announced […]

Free is for Me: Free Marketing Resources for the Entrepreneur

Marketing requires a variety of skills from an understanding of graphic designs, image manipulation, content writing website creation, project management to customer relationship management (CRM). To run a successful marketing program, you either have to master all of the above and more, or you need to have high-quality tools to help you succeed at all of […]

Get Personal, Get Results

In an oversaturated market, it’s more common that consumers become irritated by marketing efforts than grateful. What are businesses doing today to stick out from the crowds? Connecting to their audience. No, we don’t mean following them on Twitter or connecting on LinkedIn. What they’re doing is personalizing their company’s marketing to connect on a […]

The Truth About Email Open Rates and Click-through Rates

Do you send out hundreds of emails to your entire contact list, but see very few people actually engaging or interacting? It may be time to check your performance metrics, specifically your email open rates and click-through rates (CTRs), to see how you’re comparing to the rest of your industry. Most email marketing softwares, such […]

Why Email Marketing? 5 Short Tips to Get Started

Image source: Do you have a large client base that you want to reach out to, or maybe you have a big sale that is coming up that you want to inform your customers about? Are you going to hang fliers, posters, post newspaper ads, or call every person to get the word out? [...]

10 Quick Tips on Website Design

1. Website hosting What to consider when choosing a hosting plan for your website?  First off, it is important to evaluate your overall usage. For example, if your website contains a large amount of video and graphics, you may want a hosting plan that has the scalability of bandwidth to support the media.   It is [...]

Maximize Your Marketing and Grow Your Business