social media

LinkedIn Advertising Is Stepping Up to the Plate

Have you taken advantage of the latest social media advertising tool, LinkedIn advertising? If not, you’re missing out. LinkedIn advertising is the social media advertising tool that every business-to-business marketer should be taking advantage of today. A Brief History Social media ads have been a part of every marketer’s toolbelt since 2012 when Facebook announced […]

Which Social Media Platform Is Right for You?

Which social media platform is your business on? Facebook? Twitter? LinkedIn? Instagram? Snapchat? Pinterest? YouTube? Flickr? Vimeo? In this blog, we run through some of the most popular social media platforms and identify the best business user for each. Facebook Facebook is the biggest social network on the web, both in terms of name recognition […]

Free is for Me: Free Marketing Resources for the Entrepreneur

Marketing requires a variety of skills from an understanding of graphic designs, image manipulation, content writing website creation, project management to customer relationship management (CRM). To run a successful marketing program, you either have to master all of the above and more, or you need to have high-quality tools to help you succeed at all of […]

Keeping Social Media Social

We all do it. We surf Facebook mindlessly to see who is posting about life milestones, apply multiple filters to our photos before we add them to Instagram in the hope of receiving optimal likes, and jump onto Twitter to voice our disapproval of social or political changes or to make a customer complaint. As […]

7 Marketing Tactics That Won’t Break the Bank

Marketing is more than just advertising, sales, and promotions. It’s learning how to become well known in the industry, gaining a strong client base, and discovering different ways to share information that reaches your target market. As a business owner, you may not have extra money in your marketing budget, which is understandable. Tomo360 has [...]

Tomo360 Social Media Workshop

Part 3, Tuesday, July 21: SOCIAL MEDIA WORKSHOP Still finding yourself posting your pet's pictures or your favorite recipes on your Facebook business page or Pinterest?  I'm sure these are great shots, but are they helping your business?   If you are not capitalizing on social media for your business, you are missing the boat. [...]

Social Media Intensive Workshop

On June 24 and July 1, Tomo360 will be presenting at the Center of Women and Enterprise, Nashua, New Hampshire on a 2-week Social Media Intensive Workshop. Do you need to strengthen your market reach and increase customer engagement? Are you looking to social media to generate more revenue? This 2-week intensive course will help [...]

Are you targeting the right customers?

To be successful in your business, you must have a well thought out marketing and business plan. Within your business plan, the marketing strategy carries an important value to the business. It is essential for business owners to decide whom they are in fact marketing to before actually beginning their marketing process and campaigns. Having [...]

Social Media for Research and Technology Transfer Offices

Thank you to David Altman, Martin Son and Bob Benson for participating and organizing the MATTO panel discussion on Social Media Marketing for Academic Research.  Special thanks to MTTC’s Abi Barrow and Julia Goldberg for hosting the event at the CIC on March 25, 2015.  Click link for the slides from the panel discussion:  Social Media Marketing […]

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