social media advertising

LinkedIn Advertising Is Stepping Up to the Plate

Have you taken advantage of the latest social media advertising tool, LinkedIn advertising? If not, you’re missing out. LinkedIn advertising is the social media advertising tool that every business-to-business marketer should be taking advantage of today. A Brief History Social media ads have been a part of every marketer’s toolbelt since 2012 when Facebook announced […]

Keeping Social Media Social

We all do it. We surf Facebook mindlessly to see who is posting about life milestones, apply multiple filters to our photos before we add them to Instagram in the hope of receiving optimal likes, and jump onto Twitter to voice our disapproval of social or political changes or to make a customer complaint. As […]

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