The Criterion Theatre: Preserving a Historic Legacy Through a Modern Web Experience
Clear Pathways, Lasting Impact
What They Asked For
The Criterion Theatre’s previous website failed to reflect the venue’s character, heritage, and cultural significance. Navigation was unclear, making it difficult for patrons to find key information and engage with upcoming performances. The organization needed a modern, accessible digital experience that celebrated its history, clearly communicated its mission, and made it easy for audiences to discover and attend shows.
What We Did
Tomo360 created a custom WordPress website that modernized The Criterion Theatre’s online presence while also celebrating its historic character. The redesign features compelling production-focused visuals, an intuitive event calendar, custom seating and stage graphics, expanded content, integrated donation opportunities, and a user-friendly content management system that makes ongoing updates simple for staff.
Key features:
- Dynamic event calendar with seamless access to show details and ticketing
- Custom performance-focused graphics that capture the energy of live theatre
- Upcoming productions showcased throughout the homepage to increase visibility
- Integrated Buy Tickets and Donate calls-to-action to support attendance and fundraising
- Email subscription signup connected directly to the Criterion Theatre’s marketing platform
Fully Responsive
Designed to shine across all screen sizes
The website delivers a seamless experience across desktop, tablet, and mobile devices, ensuring visitors can easily access information, purchase tickets, and engage with the theatre wherever they are.
Since 1932, The Criterion Theatre has enriched life on Mount Desert Island through exceptional performances, creative expression, and community connection. As the region’s premier arts organization, it preserves its historic venue while creating meaningful cultural experiences for generations to come.
The redesigned site creates a seamless digital experience for theatre-goers and equips the Criterion Theatre team with a flexible, easy-to-manage platform that supports ongoing engagement and growth.
“The Criterion Theatre website leveling up with the good work of Susu Wong and all the hardworking folks at Tomo360. A true showcase of the work happening at the theatre and the incredible momentum of Criterion’s next chapter.” – Courtney Sale, Criterion Theatre
