Elevating Lowell Ink: A Bold New Online Presence and Brand Identity

Lowell Ink wanted a compelling online presence that reflects their shop’s unique brand, attracts new clients, and provides essential information. They requested a new domain name and website that aligns with their shop’s identity, values, and offerings. Key requests included engaging content highlighting their history and passion, a portfolio showcasing their artists’ diverse styles, individual artist profiles, and clear service descriptions. They also asked for easy access to contact information, aftercare instructions, and a new logo to solidify their brand identity.

• Discovery & Planning: Conducted in-depth discussions to understand Lowell Ink’s brand, audience, and website needs to guide the design and development process.
• Design: Created a visually compelling website with graphics and templates aligned with Lowell Ink’s branding to leave a lasting impression.
• Content Creation: Developed engaging, SEO-optimized content, including artist bios, shop history, and aftercare instructions to attract and inform clients.
• Portfolio Development: Created an online portfolio showcasing artists’ diverse tattoo styles and individual profiles with their expertise and experience.
• Logo Creation: Designed a new logo that reflects Lowell Ink’s unique brand identity.
• SEO Optimization: Implemented SEO strategies to increase visibility and drive traffic to the website.
• Testing: Tested functionality, security, and performance across devices and browsers to ensure a user-friendly experience.
• Training: Provided training for the Lowell Ink team to manage and update their website independently.