Curtain Up: MRT’s New Online Experience for Audiences & Tickets
Crafting MRT’s New Digital Performance Space
What They Asked For
MRT’s previous Drupal-based website was difficult for staff to update and confusing for patrons to navigate, particularly the box office ticketing process. The organization needed a modern, accessible platform that clearly communicated its mission and made it easy for audiences to engage with shows.
What We Did
Tomo360 designed and developed a custom WordPress website with a clean, modern look and compelling visuals that highlight MRT’s productions. We streamlined ticketing, built a robust event calendar, and made content editing simple for staff.
Key Features
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Migration from Drupal to a custom WordPress site
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Streamlined, user-friendly ticketing page
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Robust event calendar with direct show links
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Prominent placement of the 2025–2026 season video on the homepage
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Eye-catching graphics showcasing actors and shows
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Homepage highlights of all upcoming productions
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Integrated Buy Now, Donate, and Search buttons
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Video frame featuring shows and performances
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Email subscription box integrated with MRT’s email platform
Results
The redesigned site provides an engaging, accessible experience for patrons while empowering MRT’s staff with a platform that’s simple to manage and update.
Fully Responsive
Beautifully presented
across all responsive
devices
This website works well across all devices. Visitors can easily view and utilize the website on smartphones, tablets, and desktop PCs.
Under the leadership of the Nancy L. Donahue Executive Artistic Director Courtney Sale, MRT strives to fulfill its mission to “build community through theatre.” Their shows celebrate new stories, new interpretations of classics, new voices on stage, new audiences, and new collaborations that help people feel, think, and connect.
Before and After
