The goal for this website redesign was to create a modern theme, that featured mobile and interactive user experience. The research team wanted to highlight their expertise in their clinical trial protocols. We created a marketing and communications strategy for them to guide the content creation for all digital marketing. We created messaging that differentiated their services’ capabilities from the competition and addressed client needs. We also branded a presentation deck of their research for their website.
What We Did
- Redesign website with a modern, institutional and research-oriented theme
- Create a mobile and interactive user experience
- Highlight the research team’s expertise in Clinical Trials
- Marketing & Communications Strategy, graphic design, copywriting and sustained website maintenance
across all responsive
MGH is one of the premier hospitals on the east coast and its Clinical Trials Network and Institute helps researchers to attain a state-of-the-art study with protocol design, SAFER interviews, clinical medical monitoring, and SPCD design. The MGH CTNI website was a legacy site that needed a dramatic redesign and a strong communications strategy that would help to better showcase the excellent results they were achieving in the research field.
Before And After
Medical Researchers are Social.