Every company owner has ideas on how to reach their target market and show their business in its best light. If you’re an entrepreneur, you might want to handle all your core processes under the assumption you know what’s best for your company. However, regarding marketing, it’s often worth consulting with a team of industry experts to uncover new opportunities that you otherwise might overlook.
Marketing isn’t as straightforward as just writing articles, social media updates, and newsletters that you think your customers will love. You need to know how your clients think, what kind of values they hold, where they live, and how they search for your products or services.
This is where a marketing consultant can add value. At Tomo360, our job is to define your customers into segments so that you can develop long-term strategies to both attract and retain new business. We will guide you through the process of creating a plan by factoring customer personas, ideal marketing platforms, tactics, retention strategies and more.
Defining Your Audience
By understanding the values, habits, and personas of your target segments, you can tweak your marketing materials to ensure your readers can empathize with your offering. You need people to view your services as something they can’t do without, not just something that could prove useful.
We use various forms of qualitative and quantitative data to develop in-depth customer insights. Our professionals can pinpoint the size and potential growth of your client segments and personas to help you create a marketing strategy that guarantees a healthy ROI.
Defining Your Marketing Platforms
Once you know who you want to target and what kind of information to target them with, you need to think about how you can get your marketing campaigns in front of them. Do your target segments spend hours a day on Facebook or do they prefer scanning Twitter for bite-sized news updates and stories? How likely are your defined audiences to sign up to a newsletter? How can you ensure they remain interested and engaged?
The Benefits of Working with a Consultant
Market research and strategy development take a long time to master. Fortunately, you don’t need to read countless journals, books and studies to start creating effective campaigns, because we can do it for you. Utilizing years of industry experience and building on our track record of success, we develop strategies for companies in a broad range of industries, from medical to e-commerce.
If you’d like to find out how we can tailor a long-term marketing plan to achieve your goals, we encourage you to get in touch.