Crafting Connections: Tomo360’s Social Media Success with Dirty Oscar’s Annex

Crafting Connections: Tomo360’s Social Media Success with Dirty Oscar’s Annex

In the heart of Tacoma, Washington, Dirty Oscar’s Annex has earned a reputation as more than just a restaurant and bar – it’s a culinary experience. With handcrafted moonshine cocktails, gourmet American fare, and a vibrant, welcoming ambiance, Dirty Oscar’s Annex beckons food enthusiasts and cocktail aficionados alike. Their commitment to crafting exceptional New American cuisine and unforgettable libations is second to none. However, they recognized the need to extend their reach, raise brand awareness, and create a thriving online presence to attract an even broader audience. Enter Tomo360, the catalyst behind Dirty Oscar’s Annex’s social media transformation.

About Dirty Oscar’s Annex

Dirty Oscar’s Annex is not just a dining destination; it’s a culinary journey where innovation meets tradition. Handcrafted moonshine cocktails, delectable New American cuisine, and a friendly bar atmosphere set the stage for an unforgettable experience. Whether patrons indulge in a Down & Dirty Cheeseburger, savor Tasso Tacos, or relish the Chicken & Waffle, every dish is meticulously prepared with top-tier ingredients. Voted “Best Bar Food” in Tacoma by the Weekly Volcano, Dirty Oscar’s Annex offers the same dedication to excellence in crafting libations, from the Moonshine Mule to the signature Oscar Punch. With irresistible happy hours, daily military discounts, and a warm welcome to first responders and public servants, Dirty Oscar’s Annex is where Tacoma’s diverse community comes together.

Impact and Results

Our Approach

Tomo360 embraced a comprehensive social media strategy to elevate Dirty Oscar’s Annex’s online presence and connect with their patrons more effectively:

  • Brand Awareness Campaign: Our journey began with crafting a compelling brand awareness campaign. We curated captivating content that showcased Dirty Oscar’s Annex’s unique culinary offerings, cocktails, and vibrant ambiance. Our goal was to bring the essence of Dirty Oscar’s Annex to life online.
  • Engagement and Interaction: We actively encouraged engagement and interaction with Dirty Oscar’s Annex’s online community. By fostering dialogues, responding promptly to inquiries, and inviting patrons to share their experiences, we nurtured a vibrant online presence.
  • Content Strategy: A robust content strategy included showcasing the restaurant’s diverse menu, signature cocktails, and special events. Visual storytelling, enticing imagery, and enticing descriptions played a pivotal role in luring patrons to the restaurant.

Campaign Results

Our diligent efforts yielded outstanding results, reinvigorating Dirty Oscar’s Annex’s online presence:

  • Instagram Growth: Within a short span, Dirty Oscar’s Annex’s Instagram witnessed impressive growth with 191 new followers. Profile reach and visits both surged by 100%, reflecting heightened engagement.
  • Facebook Flourish: The Facebook page saw a remarkable transformation. Impressions exceeded 48,230, accompanied by a 200% surge in page likes. The total reach catapulted to 21,249, with post reach skyrocketing by 283.7%. Engagement experienced a staggering 2.6k% increase, reaching 1.6K.


Tomo360’s collaboration with Dirty Oscar’s Annex is a testament to the transformative power of strategic social media management. We amplified their brand, engaged their community, and facilitated a thriving online presence. Dirty Oscar’s Annex continues to shine as a culinary and social gem in Tacoma, Washington, and we are delighted to have played a part in their journey.

Impact and Results

  • 191

    New Instagram Followers on a whole New Page in only one month.

  • 48K+

    Facebook Impressions

  • 15.2K

    Facebook Post Reach

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