Digital Equity Challenge: Bridging the Digital Divide with UMass Lowell Innovation Hub
In collaboration with the Essex County Community Foundation, the UMass Lowell Innovation Hub Haverhill introduced the Digital Equity Challenge, a visionary initiative aimed at expanding digital access and fostering entrepreneurial ideas and solutions across Essex County. The challenge sought to empower communities with innovative digital solutions. In 2022, the challenge achieved a competitive pool of submissions, driven by a strategic campaign that combined organic and paid social media efforts. Tomo360 was at the forefront of this endeavor, crafting compelling marketing collateral, infographics, and flyers to promote the challenge. In 2023, the challenge went fully live, and Tomo360 supported its promotion and application submissions again this year.
About UMass Lowell Innovation Hub Haverhill
The UMass Lowell Innovation Hub Haverhill is a beacon of innovation and community empowerment. In collaboration with the Essex County Community Foundation, their mission is to bridge the digital divide and foster entrepreneurial ideas that drive positive change in Essex County. With a commitment to advancing digital equity, this innovative hub provides a platform for individuals and communities to develop creative solutions that empower and transform lives. Through initiatives like the Digital Equity Challenge, they exemplify their dedication to leveraging technology for the greater good and building a brighter, more connected future for all.
Impact and Results
Tomo360 embraced a multifaceted approach to drive the success of the Digital Equity Challenge:
- Marketing Collateral: Engaging marketing materials, including infographics and flyers, were created to effectively communicate the purpose and goals of the challenge.
- Social Media Creation: Compelling social media content was crafted to raise awareness and engagement.
- Social Ads: A strategic mix of organic and paid social media advertising was employed to reach a wider audience.
The campaign yielded impressive results:
- Expanded Reach: Paid ads extended the challenge’s reach to 19,000 individuals.
- Increased Impressions: Paid ads generated a remarkable 40,000 impressions, enhancing campaign visibility.
- Enhanced Website Traffic: A total of 400 link clicks directed users to the challenge’s website.
In conclusion, Tomo360 played a pivotal role in promoting the Digital Equity Challenge and driving its success. The combination of strategic marketing collateral, engaging social media content, and targeted ads resulted in expanded reach and heightened engagement. As the challenge continues in 2023, Tomo360 remains committed to supporting its promotion and the submission of innovative ideas. This case study exemplifies how strategic marketing efforts can drive meaningful change and innovation within communities.
in Reach through Paid Ads.
in Impressions through Paid Ads.
Link Clicks redirect to its website.