Rising Above: Tomo360’s Social Media Magic for North Shore Pride

Rising Above: Tomo360’s Social Media Magic for North Shore Pride

In the spirit of diversity, inclusivity, and advocacy, Tomo360 had the distinct privilege of collaborating with North Shore Pride, Inc., an organization with a noble mission. North Shore Pride, Inc., passionately champions the cause of promoting the welfare and unity of the LGBTQ+ community within the North Shore region. Their vision extends to fostering acceptance and understanding among LGBTQ+ individuals and the broader North Shore community through advocacy, fundraising, and partnership initiatives. Tomo360’s mission was clear: harness the power of social media to illuminate the vibrant tapestry of the North Shore Pride, reinforcing its message of love, unity, and equality.

About North Shore Pride, Inc.

North Shore Pride, Inc. is a dynamic force dedicated to the betterment of the LGBTQ+ community within the North Shore. With fervor and commitment, they undertake various activities to advance LGBTQ+ understanding and acceptance. From fundraising endeavors to strategic alliances with allies, North Shore Pride, Inc. stands as a beacon of hope, resilience, and unity.

Impact and Results

Our Approach

Our strategic approach to amplify the North Shore Pride Parade, events and community on social media encompassed several pivotal elements:

  • Brand Awareness Campaign: We initiated an intensive brand awareness campaign to spotlight the North Shore Pride Parade’s significance. Through captivating storytelling, vibrant visuals, and thought-provoking content, we aimed to engage, educate, and inspire a diverse audience.
  • Content Curation and Creation: Meticulous content curation and creation played a central role. We designed content that resonated with the LGBTQ+ community and its allies, fostering a sense of belonging and pride.
  • Community Engagement: We fostered a sense of community by encouraging active participation, dialogues, and discussions. Community building was at the core of our strategy

Campaign Results

Our efforts yielded remarkable results, reflecting the resonance of North Shore Pride ‘s message and the potency of our social media strategy:

  • Instagram Triumph: The North Shore Pride’s Instagram page witnessed staggering success. Impressions soared to an impressive 89,897, and a significant influx of 497 new followers amplified its reach. Profile activity skyrocketed by 636%, profile visits surged by 697%, and external link taps witnessed a 197% upswing. Story interactions witnessed a phenomenal 175% increase, marked by 16 replies and 39 shares.
  • Facebook Flourish: The North Shore Pride’s Facebook impressions surpassed 48,230, bolstering its online presence. A heartening 153 new likes were recorded, contributing to the parade’s expanding network. The total reach extended to 23,989, further reinforcing its reach within the community.


Tomo360’s strategic social media management breathed life into the North Shore Pride accounts, enabling it to transcend boundaries and create a meaningful impact. Through a potent mix of brand awareness, captivating content, and vibrant community engagement, we illuminated the path toward greater LGBTQ+ acceptance, unity, and understanding.

Impact and Results

  • 89K+

    Instagram Impressions.

  • 497

    New Instagram Followers.

  • 48K+

    Facebook Impressions

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