StandNP Soars: A Digital Journey to Empower Women

StandNP Soars: A Digital Journey to Empower Women

StandNP, with its revolutionary disposable Female Urination Device (FUD), has transformed the way women and girls experience sanitation and hygiene. Tomo360 joined forces with StandNP to enhance their web search engine visibility, ultimately leading to remarkable improvements in search engine rankings and visibility.

About StandNP

StandNP, a pioneering brand in the field of sanitation and hygiene, is dedicated to providing women and girls with innovative solutions for a more comfortable and equitable restroom experience. Their disposable Female Urination Device (FUD) empowers females of all ages to stand while urinating, eliminating the need to sit or squat in unsanitary conditions. By championing gender equality and offering a practical means to break through barriers, StandNP is transforming the way women and girls navigate public restrooms, ensuring a safer and more dignified option for all. 

Impact and Results

Our Approach

Tomo360 employed a comprehensive approach to bolster StandNP’s online presence:

  • SEO Services: A tailored SEO strategy was executed to enhance search engine rankings and visibility.
  • Homepage Redesign: A revamped homepage with engaging content additions was implemented to improve user experience and search engine optimization.
  • Keyword Targeting: Precise keyword targeting was employed to increase the website’s relevance for industry-specific search terms.
  • Blogging and Content Creation: A strategic content and blog creation plan was executed to establish StandNP as an authority in their field.

Campaign Results

Over the course of a 6-month engagement (Oct 21 – Mar 22), Tomo360’s efforts yielded remarkable results:

  • Keyword Expansion: The number of keywords StandNP ranked for expanded significantly from just 2 to 18 within 6 months.
  • Year-Over-Year Growth: A remarkable increase of keywords from 0 to 157 for the month of August showcased substantial year-over-year growth.
  • Improved Ranking for Critical Keywords: Keywords like “Female stand and pee device” and “Stand to pee devices” went from not ranking to securing the 6th position.


In conclusion, Tomo360’s strategic collaboration with StandNP resulted in significant enhancements to their web search engine rankings and visibility. The StandNP website now ranks in the top 10 for industry-specific keyword searches, ensuring that more people can discover this innovative and empowering solution. This success story exemplifies how strategic digital marketing can help transformative products like StandNP reach a broader audience and fulfill their mission of empowering women and girls.

Impact and Results

  • #6

    Keyword Ranking Position in Google searches for “Female Stand and Pee Device” from not ranking.



  • 157

    Number of Keywords Ranked from 0 year-over-year for the month of August.

How It Looked

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