Stones Social: Crafting Connections, Elevating Engagement, and Celebrating Community through Social Media

Stones Social: Crafting Connections, Elevating Engagement, and Celebrating Community through Social Media

In the heart of Nashua, NH, Stones Social emerged as a delightful addition to the restaurant group, offering a relaxed and casual dining environment with a dash of hipness. As the latest jewel in the culinary crown, Stones Social embarked on a journey to introduce itself to the community and amplify its brand as a vibrant and playful eatery. With communal tables, outdoor games, and social events, Stones Social sought to build a robust following, encourage check-ins, and enhance post engagement. Moreover, it aimed to entice patrons to partake in its weekly events, including Throwback Thursdays, Social Sunday Brunch, and Happy Hours. Tomo360 stepped in with a tailored social media strategy to ignite this culinary gem.

About Stones Social

Stones Social, a recent addition to the restaurant group, was designed to offer a refreshing, casual dining experience in Nashua, NH. With a delightful blend of quick bites and hip ambiance, Stones Social has quickly established itself as the go-to spot for adult fun and social play. Boasting community tables, outdoor games, and a vibrant events calendar, it radiates a unique brand of entertainment and camaraderie.

Impact and Results

Our Approach

Our strategy to elevate Stones Social’s online presence was multifaceted:

  • Customized Social Media Strategies: Tomo360 developed bespoke social media strategies that were meticulously tailored to amplify the essence of Stones Social. These strategies were geared towards nurturing a distinct audience segment while driving engagement towards specific objectives.
  • Strategic Amplification: To enhance Stones Social’s online footprint, we recommended boosting selected posts and deploying targeted ads. This approach translated into a surge in followers, heightened engagement, and enhanced interactions across the restaurant’s social media platforms.

Campaign Results

Our dynamic social media endeavors yielded impressive results, positioning Stones Social as a lively and engaging epicenter of the community. Key achievements include:

  • Facebook Metrics: Stones Social attracted over 300 new fans, witnessed an extraordinary engagement increase of 1.8K, and garnered 824 new likes. The check-ins skyrocketed from 25 to 145. Post reach on Facebook surged from 25K to an impressive 49K.
  • Instagram Success: The Instagram following flourished, with 231 new followers joining, expanding the total followers to 1.5K. Various performance indicators, including post comments, engagement, impressions, and likes, registered significant growth. Profile visits surged to 2.3K views, while the profile reach ballooned to 44K.



Through our strategic social media orchestration, Stones Social has successfully carved its place as an integral part of the community, offering a dynamic and inviting space for patrons to connect, engage, and celebrate. The remarkable growth in online engagement, augmented followership, and extended reach bears testament to Stones Social’s transformation into a vibrant community hub.

Impact and Results

  • 300+

    New Facebook Fans Growth.

  • 1.8K+

    Facebook Engagement Increase. 

  • 44K

    Instagram Profile Reach expansion.

As we opened the 3rd restaurant, it was time to make a move, to make us more professional, and more organized. To send messages, collect, organize and be dynamic, all the things they have to do to represent 3 distinctly different restaurants, and Tomo360 is all over it. This group never stops working, if we’re not clear on something there’s an email that says let’s get on a phone call and clear out what you’re trying to say. All of the things that they do for us, it has been an amazing find for us and I really appreciate how professionally Tomo360 represents us.

Scott’s Plath, Owner of Stones Hospitality Group Restaurants

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