Elevate Your Marketing Skills with Our Comprehensive Courses!
Welcome to our suite of courses designed to elevate your marketing prowess and drive business success. Our programs cover key aspects of modern marketing and provide the skills to thrive in today’s landscape. From optimizing market insights to mastering social media advertising and website design, we have a course for you.
Offered through the Workforce Training Fund Program Express Program, these courses provide qualified Massachusetts-based businesses and nonprofits with fewer than 100 employees with up to $15,000 of top-notch training.
Explore Our Course Selection
Optimizing Market Insights:
Identifying Targets & Addressing Pain Points (C-10703)
This comprehensive course provides essential knowledge and practical tools to thoroughly understand your market dynamics, pinpoint your ideal customer profiles, and address their unique pain points and challenges.
Course Modules:
- Market Research Techniques
- Building Customer Personas
- Identifying Your Target Audiences’ Pain Points
- Articulating Your Product/Company Offering
- Creating compelling value propositions that address customer pain points
- Segmenting Your Audience
Crafting a Winning Marketing Strategy:
From Goals to Execution (C-10704)
Design to empower you with comprehensive skills and insights, this course is meticulously designed to guide you through the entire process of developing and executing a successful marketing strategy, ensuring you’re well-prepared to achieve your business objectives.
Course Modules:
- Marketing Strategy
- Choosing Market Channels
- Content Strategy
- Email Marketing & Content Writing
Maximizing Social Media Ads:
Strategies, Platforms, and Best Practices (C-10705)
This course is designed to equip you with the knowledge and skills to leverage social media advertising across various platforms effectively. Dive into comprehensive modules that cover everything from setting objectives to choosing the right ad types and budgets for your industry.
Course Modules:
- Overview of Ads in General
- Meta Ads
- Google Ads
- LinkedIn Ads
Mastering Website Design:
Creating Compelling Online Experiences (C-11228)
Designed to empower you with the skills and insights needed to excel in website design, this course covers fundamental aspects from foundational design principles to advanced analytics integration.
Course Modules:
- Basic Design
- E-Commerce
- Site Mapping
- Analytics
Search Engine Optimization for Beginners:
(C-11617)
The SEO program is a beginner’s course for businesses and nonprofits to learn how to optimize their website and content strategy, so their website will ultimately rank higher in the search engines such as Google and Bing.
In this virtual course, the participants will learn ways to create meta descriptions, alt-images, and page titles so they will be searchable by major search engines. We will also show participants how to update the website content and keywords so users can find their websites.
We will also show the participants the keywords unique to their industries so potential customers can find the websites. Finally, we will teach participants the website links strategy and increase the website authority.
Advanced Search Engine Optimization Mastery (III):
(C-7456)
Designed to deepen your understanding of search engine optimization, this course provides participants with comprehensive insights into the technical aspects of SEO. You’ll acquire the essential skills needed to significantly enhance website performance and improve search visibility.
Course Modules:
- Technical SEO Fundamentals
- Advanced Keyword Research
- On-Page Optimization Strategies
- Advanced Off-Page Optimization
- SEO Analytics and Reporting
- Understanding the Role of Blogs in SEO
- Develop an SEO plan and strategy
Prerequisite of completion of the Search Engine Optimization Course (C-4287)
Advanced SEO Course (II):
Mastering the Art of SEO (C-10135)
Designed to equip digital marketers and business professionals with advanced SEO strategies, the Advanced SEO Course covers page optimization, content quality improvement, and algorithm updates. Participants will learn to elevate brand presence while integrating SEO with their marketing funnel and leveraging high-authority PR features for greater impact.
Course Modules:
- Auditing and Optimizing Content
- Algorithm Updates
- Marketing Funnel Integration
- Cross-Channel Integration
- High-Authority PR
Effective Content Writing for Digital Media: Blogs, Social Media, Websites, and SEO (C-12401)
Effective Content Writing for Digital Media: Blogs, Social Media, Websites, and SEO (C-12401)
This course is for participants looking to strengthen their content writing skills. Participants would benefit from case studies, real-world examples, and feedback on their work, particularly for the SEO and website copywriting components. The learning objectives of content writing for websites, blogs, and social media focus on crafting compelling, engaging, and purpose-driven content that aligns with audience needs and business goals.
Course Modules:
1. Understanding the Role of Content
2. Identify Various Writing Techniques
3. Writing for Engagement and Interaction
4. Staying Updated and Innovative
Track trends: We will show examples of industry trends, content formats, and social media platform algorithms.
Experiment with various styles by adapting and innovating with different content types, such as lists, polls, surveys, tutorials, interviews, and thought leadership.
Who should take this course? This course is ideal for professionals who write content for their websites, manage social media, or are bloggers. It also applies to business owners or nonprofit organizations wanting to update and enhance their content strategies and professionals struggling to identify new content topics.
What are the benefits? By achieving these objectives, learners will be equipped to produce high-quality, strategic content that boosts online visibility, builds trust with audiences, and drives meaningful engagement.
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Have any questions about your application or our courses? We’re here to help!
Here are some key details about the program and application process
This incredible program can provide valuable training to your company in Massachusetts for up to $20,000 per company per calendar year and $3,000 per employee per course.
Grant funds are limited to Massachusetts businesses with 100 or fewer Massachusetts W-2 employees may apply. To qualify, for-profit companies must pay into the Workforce Training Fund. All trainees must be full-time or part-time payroll employees of the company receiving an Express Program grant and must be employed in Massachusetts. (Trainees are not required to live in Massachusetts.) You can be qualified for the program if you are a Massachusetts company with a W2.
- Application Timing: “Applying at least 21 days in advance is recommended. are happy to We can help you to get started.
- Application Requirements: You need a Federal Employer Identification Number (FEIN) and a Certificate of Good Standing (COGS) from the Massachusetts Department of Revenue issued within the past six months.
- We offer a variety of courses regarding relevant marketing topics that you can apply for, including:
- a. Optimizing Market Insights: Identifying Targets & Addressing Pain Points
- b. Crafting a Winning Marketing Strategy: From Goals to Execution
- c. Maximizing Social Media Ads: Strategies, Platforms, and Best Practices
- d. Mastering Website Design: Creating Compelling Online Experiences
Make sure you have the following:
- Point of contact information.
- Specific company and training knowledge, including the number of W2 employees (both part-time and full-time), a list of all employees to be trained, and the start date of the training.
- For more information, please don’t hesitate to contact us with any questions. Once you’re ready, you can complete the application.
Our Reviews
“Susu has led many workshops for our clients over the years on multiple topics including branding and social media marketing strategy to name a couple. Each time, clients tell us they walk away with information they can apply immediately in their small business. We also appreciate working with Susu and her team at Tomo360 because it is clear they are dedicated to their community and to creating an equitable economy for all. We look forward to working with Susu and Tomo360 for many years to come!”
“I want to thank you for facilitating such a great webinar this afternoon. The examples of how businesses are pivoting and the other ideas and tips you shared were so helpful. We ended up with about 30 people and they all stayed to the end. Says a lot.
As the Director of the Center for Women & Enterprise NH, a Women’s Business Center and resource partner with the Small Business Administration, I have appreciated the expertise Susu Wong and Tomo360 have shared with our clients.”
“Tomo360 partnered with us to provide a series of marketing webinars targeting local storefront business owners that have been most significantly impacted by the COVID-19 pandemic. Susu shows a genuine interest in helping business owners thrive, especially during these challenging times.
She follows up with participants after workshops to discuss any questions they may have. We are thrilled to have Susu and the Tomo360 team as our marketing consultant.”
