Prendio: Website + Social Media + SEO
Procurement Startup Launches New Website.
What They Asked For
- A modern website that clearly communicates the value of Prendio’s purchasing platform.
- A lead-generation tool to capture and convert website traffic.
- Improved SEO performance to increase visibility within the biotech and pharma sectors.
- A social media strategy to promote the website launch and new tools.
What We Did
- Designed and developed a new website with a custom biotech + pharma theme tailored to Prendio’s target audience.
- Integrated the Heroic Calculator, a custom-built lead generation tool to help prospects estimate savings.
- Delivered SEO services that positioned Prendio as a top-ranked result on Google and Bing for relevant industry searches.
- Created and implemented a social media strategy to promote the website launch and increase visibility of the calculator tool.
Fully Responsive
Beautifully presented
across all responsive
devices
Prendio was founded in 2016 by a team of biotech professionals who recognized the need for a simpler, more efficient eProcurement platform. Frustrated by overly complex software, they designed Prendio to be intuitive, cost-effective, and built specifically for the needs of growing biotech companies. With decades of combined experience, the Prendio team created a streamlined solution that simplifies purchasing processes without sacrificing functionality.
Before And After
Before
After
B2B Customers are Social.
Tomo360 established social media accounts for Prendio in order to promote their website and the Heroic Calculator tool to their B2B customers online. Using high-quality graphics and communicating about customer benefits, allowed us to grow their audience organically over 2 years. We used their sales video to drive engagement. Tomo360 also developed Twitter lists to create influence and continue to add followers.
During 2019, when the Facebook algorithm continued to drive down the organic reach, we managed to increase engagement by tagging customers. We also kept a regular posting schedule, using strong product messaging, and leveraging data-driven timing for our posts.