Back to School 2026: Winning Campaigns for Schools, Families, and Local Businesses
This guide explores how schools, local businesses, and non-profits can leverage 2026 marketing trends like authentic short-form video and user-generated content to build genuine connections during the back-to-school season. By adopting a three-step framework of connecting, creating, and collaborating, organizations can transform passive audiences into active community stakeholders through storytelling and creative engagement.




