February 8, 2024 
Ever wondered how the pros navigate the vast landscape of social media platforms? You’re in for a treat. We will tap into the wisdom of the seasoned digital marketers of Tomo360 – who are to spill the beans on the key elements that drive their success. Buckle up as we dive into the world of tactics, audience understanding, and platform selection. Because let’s face it – mastering the art of digital marketing requires a strategic approach, and who better to guide us than those who have aced the game?
Let’s start with…
Do you ever feel your posts are tumbleweeds rolling through a deserted town? You’re not alone! It’s all about figuring out what resonates with your audience.
Forget boring demographics – we’re about to drop some intel to have your followers hitting that “like” button.
Age, gender, and location are essential, so dig deeper. We’re talking about interests, behaviors, and what makes them tick. Picture your ideal customer: are they savvy trend followers with a taste for gourmet experiences or sophisticated travelers with a passion for literature? USE Facebook audience insights and custom audiences to create detailed profiles.
Listen, don’t just broadcast. Actively engage in Facebook groups, comment threads, and competitor pages. See what your audience talks about, shares, and reacts to. Experiment with video, live streams, polls, quizzes, and stories. See what resonates with different audience segments. Don’t leave your Facebook performance to chance – track every like, comment, and click with Facebook insights. And keep evolving with your audience.
Join or create groups relevant to your brand and actively participate – allowing direct interaction, understanding their pain points, and building trust – that’s invaluable.
Remember, the key is to be adaptable, data-driven, and, most importantly, OBSESSED with your audience!
Interested in more? Let’s chat about how you can leverage Instagram to boost your business with some feature tactics.
Polls
Instagram just added this new cool feature: interactive polls directly on your post! Now, you can make your content interactive and gather real-time feedback from your audience.
This feature is currently being tested, but it seems like it’s here to stay!
These interactive polls are like the easy-breezy way for your audience to jump in and share their thoughts on your posts. And hey, brands and creators, it’s not just about fun – these polls are your secret weapon for snagging feedback and ramping up engagement rates. Easy peasy, right? Let those interactions roll in and boost your profile – the algorithm will love it!
Ready to spark conversations and connect with your users in a whole new way? Don’t miss out – give the polls feature a spin today! 📊✨
Keyword Search Feature
Guess what? Instagram just made life easier – now you can search for stuff using keywords, not just hashtags. Step up your visibility game by dropping relevant keywords into your posts, profiles, and captions. This means when someone’s hunting for something specific, your awesome content could be the jackpot they find! Plus, keeping an eye on trendy keywords gives you the lowdown on what’s hot and keeps you one step ahead. Cool, right?
Collaborate with Influencers
Finding the right influencers is key – they gotta vibe with your crowd and dig your brand vibes. Once you’re working together, influencers can shout out your stuff in cool ways like sponsored posts or Stories. Their stamp of approval adds serious street cred and trust, especially with their fan base. Plus, they whip up fun content like tutorials and reviews, making your products the stars. Partnering with influencers opens doors to fresh eyes, too, as their followers might stumble upon your brand for the first time. Just keep it real with influencers, set goals, track the vibe, and build those long-term relationships for maximum impact on your business growth. Let’s do this!
Use Instagram Ads
Dive into Instagram’s ad playground to get your brand noticed! Try out photo ads, videos, carousels, or Stories – mix it up to see what sticks. Target your users based on interests, demographics, or how they roll on the app. Keep tweaking your ads for maximum engagement, more brand love, and hitting those marketing goals. With these tricks up your sleeve, watch your business shine on Instagram!
Ready to make waves? 🚀✨
Threads
Let’s chat about Threads, the fresh app from the cool Instagram crew. It’s all about text-based convos and has been catching on like wildfire. Some people are comparing it to Twitter, but they’re also doing their own thing as Twitter shakes things up.
Businesses are hopping on the Threads train for their social media game. It’s a spot to let people know what’s up with your services or products, a bit like a social media megaphone.
And hey, if you’re already Insta-famous, creating a Threads profile is a breeze – it’s linked to your Instagram account. Threads is all about creating and organizing convos into threads (makes sense, right?). Plus, this cool feature lets you tag your posts under a topic. Click on it, and boom, you see all the chatter about it.
Best move so far? Keeping posts short and to the point. Got a novel to share? Start a thread and keep the good vibes flowing. Threads are handy for a bunch of reasons: your audience is already hanging out there, it’s super easy to connect with others, you can crosspost to Instagram in a snap, and if you’re Insta-verified, you’re Threads-verified too. Plus, a bonus – no ads while you scroll, and sharing pics and videos is very easy.
That’s the lowdown for now! Catch you on Threads! ✨
LinkedIn, in particular, is a powerful platform for social media marketing, especially for B2B enterprises. With its professional networking focus, LinkedIn offers unique opportunities to connect with industry professionals, showcase expertise, and generate leads.
But what makes LinkedIn stand out from other social media platforms? Its robust features for business networking, including Company Pages, Groups, and LinkedIn Ads, make it an indispensable tool for reaching a professional audience, so take advantage and use these tools. To leverage the full potential of LinkedIn, marketers must understand how to make the best use of its features and tools, and here we tell you how.
Optimize your company page.
Your LinkedIn Company Page is the cornerstone of your brand’s presence on the platform. Ensure it is fully optimized with compelling visuals, concise yet informative content, and relevant keywords. Regularly update your page with fresh content, including company news, industry insights, and thought leadership pieces.
Engage with LinkedIn Groups.
Join and actively participate in LinkedIn Groups that are relevant to your industry. This will help you expand your reach and visibility. Engage in meaningful conversations, share insights about specific topics, and establish yourself as a leader within your niche. Additionally, consider creating your own LinkedIn Group to foster a community around your brand.
Utilize LinkedIn Ads.
LinkedIn offers robust advertising solutions tailored to B2B marketers. Use LinkedIn Ads to target specific demographics, job titles, industries, and interests. Experiment with different ad formats, such as Sponsored Content, Sponsored InMail, and Text Ads, to effectively reach your target audience and drive conversions.
By taking full advantage of LinkedIn’s tools and features, marketers can effectively position their brands for success on the platform.
YouTube
Viewers call the shots on YouTube, the video search engine with 5 billion daily views from 2.7 billion monthly users. From shorts to podcasts, creators cover every topic imaginable. To feature your brand effectively, align with what your audience loves and consider your bandwidth for video content creation!
Launch a YouTube Channel
Kick off your brand channel by uploading website and social media videos, but with a strategic twist. Picture your YouTube audience—current and potential customers. Craft attention-grabbing, shareable content addressing their pain points, showcasing solutions, and highlighting your company’s values. Go long or short to fulfill their wishes and boost engagement!
Here are a couple more tips…
- Craft compelling channel descriptions with website links.
- Ensure each video has an enticing description and eye-catching cover image.
- Utilize YouTube Studio tools for closed captions, as many watch videos sound-off.
- Exercise caution with music—YouTube pays creators, and copyright issues can lead to audio removal or more.
Start a YouTube Ad Campaign
Consider leveraging top Creators to attract customers by running ads during their popular content. Creators on YouTube cover a variety of styles and topics, ensuring there’s something fitting for your audience. When launching an Ad Campaign, know your audience and target them effectively using demographics, affinity segments, or in-market preferences. You can also target audiences who have interacted with your website or Google Ads for a more tailored approach.
Now, let’s dive into Google’s advertising opportunities, seamlessly connected with YouTube under the vast Google umbrella. Unlock a treasure trove of opportunities for creating cohesive and compelling campaigns across various platforms and apps.
Google Ads
The force behind YouTube ads, offers a suite of ad types, including search, display, shopping, and app ads. This powerhouse not only targets YouTube but also reaches potential customers as they search on Google or browse its display network. Setting up these diverse ad types is like a backstage pass to digital marketing’s main event. Each format is a star deserving its own spotlight, and we’re here to give you a sneak peek into this dynamic world!
So here is a very brief overview of how to set up a Google Ad.
From captivating YouTube video ads to timely search ads, Google Ads is a powerful tool to elevate your brand’s marketing efforts
Google Business
Now, let’s dive into Google Business (GB). It’s like a social platform for your business in search results, allowing you to manage your info, post updates, and engage directly with customers on Google Search and Maps. Think of it as your digital front door – a powerful way to share your brand’s personality and connect with your audience. Here are our top 8 best practices for a stellar GB profile:
- Complete Your Profile: Make sure EVERY FIELD in your GB profile is filled out. It’s like your digital handshake—so make it count!
- Show Off with Photos: Keep your photo gallery updated with vibrant, engaging images. Your business isn’t just a listing; it’s a visual story. UPDATED is the keyword here. 🙂
- Embrace Reviews: Encourage happy customers for positive reviews and respond to critiques. Every review is a chance to shine, so be sure to respond to ALL of them! It’s your opportunity to showcase excellent customer service and turn any negative feedback around.
- Post Regularly: Use the Posts feature to keep your audience in the loop. It’s your mini-blog (or Facebook page!) directly on Google, perfect for offers, news, and updates.
- Turn On Messaging: Let customers reach out directly through GB. It’s your business’s open line for real-time chats. (This is CRUCIAL! Google loves Google and they love it when businesses use their features.)
- Dive Into Insights: Use GB’s provided analytics to fine-tune your approach.
- Keep Info Updated: Regularly update your business info for customer trust. Use your GMB profile to inform customers about special hours or holidays!
- Optimize with Keywords: Weave relevant keywords into your GB description and posts. It’s SEO juice that helps you get found.
Keywords and SEO
Keywords and SEO play a crucial role in Google Business success. By optimizing your listing, you improve visibility in search results, making it easier for potential customers to find and choose your business over competitors.
In the fast-paced world of digital marketing, knowledge is power, and our insider advice has given you the keys to success. Remember, understanding your audience is key. From analytics to direct conversations, every interaction is a puzzle piece. So, armed with these insights, tailor your strategies, and watch your digital presence rise. Here’s to your marketing triumphs in the dynamic realm of social media!
Have questions about how to use these tips and strategies? Schedule a Consultation, and together, let’s start working on the best marketing solutions tailored to your needs and goals.
Check out our 5 Marketing Tools to Consider in 2024 to elevate your marketing strategy even more!