Marketing should attract new customers, and communicate that your business can solve their unique problems. It should also increase client loyalty and cultivate new relationships with partners. When a marketing plan is optimized, you spend less on needless tactics, your message hits the target, and the possibility of capturing additional revenue increases.
If you aren’t assured that your marketing plan is optimal, then a marketing assessment can be an excellent way to tune it up! By conducting a periodic review of current marketing efforts, you introduce more agility into your communications and re-align with current business goals and objectives.
- For example, is your website delivering the best results?
- Can visitors find it on the first search page of results?
- Do your social media posts resonate with your target customers?
Some businesses devote time and budget to campaigns that don’t deliver sufficient return on investment. They may not have the bandwidth or expertise to consistently optimize and monitor their marketing efforts. As an experienced third party, Tomo360 can execute an assessment of your current marketing efforts and provide insight and recommendations on how to engineer a marketing strategy that is unsurpassed.
We offer the following marketing tune-up packages:
Marketing Tune-Up 360
This package is a comprehensive assessment. We will critically review all marketing efforts, including website performance and optimization; social media reach and engagement, email reach, and the performance of any other lead generation tools. It also includes a market overview, competitive analysis, and a clear definition of your current audience.
➢ Market Overview / Competitive Analysis
➢ Audience Definition
➢ Website Evaluation
➢ Performance and SEO
➢ Social Media Analysis
➢ E-Newsletter Analysis
Marketing Tune-Up 180
This package is a focused assessment. We will review two marketing tools. You choose the marketing areas that can benefit most. For example, select your website and social media, or another combination. Also included are a market overview, competitive analysis, and a clear audience definition.
➢ Market Overview / Competitive Analysis
➢ Audience Definition
➢ Assessment of any two marketing tools, i.e. website and social media.
Marketing Tune-Up 90
This package is a precise assessment. We will assess a single marketing tool. You choose either website, social media program or e-newsletter. Included is a market overview, with notes on competitors, and clear audience definition.
➢ Market Overview / Competitive Analysis
➢ Audience definition
➢ Assessment of one marketing tool, i.e., website or e-newsletter.
Marketing Tune-Up Custom
If you wish to be more precise, Tomo360 can customize the Marketing Tune-Up to evaluate just the marketing tools that you select.