Market Research

5 Scary Marketing Facts

5 Scary Marketing Facts

Halloween is just around the corner, which means it’s time for horror movie marathons, trick-or-treating, and scary decorations all around. This time filled with so much fright is the perfect opportunity to learn more about the dark side of marketing. We’ve put together 5 scary ... Continue Reading
Marketing Trends You Should Be Aware of and When to Hop on Board

Marketing Trends You Should Be Aware of and When to Hop on Board

Marketing trends are constantly changing and evolving to meet the needs of the customers within a target audience, but keeping up with all of the new developments can often times seem like an impossible task. Marketing trends that worked years ago are no longer effective, ... Continue Reading
5 Online Marketing Trends to Look for in 2018

5 Online Marketing Trends to Look for in 2018

Welcome 2018! Marketing strategies, enablement, and technologies continue to change rapidly, and 2018 is predicted to be no different. To help you start off 2018 strong, we have selected our top five marketing trends to look out for in 2018. 1. Content Marketing Content marketing ... Continue Reading
Get Personal, Get Results

Get Personal, Get Results

In an oversaturated market, it’s more common that consumers become irritated by marketing efforts than grateful. What are businesses doing today to stick out from the crowds? Connecting to their audience. No, we don’t mean following them on Twitter or connecting on LinkedIn. What they’re ... Continue Reading
The Business of Art Workshop Series Held in Lowell, MA to Support Local Artists

The Business of Art Workshop Series Held in Lowell, MA to Support Local Artists

Lowell, MA, USA, July 17, 2017 - From April to June of 2017, professional marketer Susu Wong and executive/financial behavior coach Szifra Birke partnered to launch a series of workshops designed to help artists and creatives with their business sustainability. The four-session course equipped the ... Continue Reading
Twitter 101: Who Should I Follow?

Twitter 101: Who Should I Follow?

All Twitter users find themselves asking the question “Who should I follow?” at one point or another. Considering there are 319 million active users on Twitter, it’s a very reasonable question. Deciding who to follow can be quite an intimidating task. Whether you’re setting up ... Continue Reading
Keeping Social Media Social

Keeping Social Media Social

We all do it. We surf Facebook mindlessly to see who is posting about life milestones, apply multiple filters to our photos before we add them to Instagram in the hope of receiving optimal likes, and jump onto Twitter to voice our disapproval of social ... Continue Reading
2017 Marketing Trends

2017 Marketing Trends

What to Look for in 2017 Still dating everything 2016? Us too! It’s hard to believe that it is 2017. Despite the adjustment, we are anticipating a year of growth and change. This includes expanding our company as well as our tools to best suite ... Continue Reading
Preparing Your Business For The Holidays

Preparing Your Business For The Holidays

Want to know what’s scarier than Halloween movies and Haunted Houses? Realizing it’s the middle of October, Black Friday is 1 MONTH AWAY, and 34 million U.S. adults have already begun holiday shopping! If you haven’t given your holiday marketing campaign any thought, you may ... Continue Reading
7 Marketing Tactics That Won't Break the Bank

7 Marketing Tactics That Won’t Break the Bank

Marketing is more than just advertising, sales, and promotions. It’s learning how to become well known in the industry, gaining a strong client base, and discovering different ways to share information that reaches your target market. As a business owner, you may not have extra ... Continue Reading

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