Market Research

Allocating your budget definition

Allocating your Marketing Budget on a Shoestring for 2023

In the previous blog, we talked about how to create a strategy that will be unique to your business and its goals for your 2023 planning. Now in part 2, you need to learn that intelligently allocating your marketing budget is essential to make the most out ... Continue Reading
Creating a Marketing Strategy for 2023

Creating a Marketing Strategy for 2023

Now is a great time to make marketing plans for 2023. Learn how to create a strategy that will be unique to your business and its goals. Here are some tips for excellent marketing planning! Identify the Strengths and Weaknesses of 2022 Maybe you made ... Continue Reading
Reels vs TikToks

Differences between Reels and TikToks

What are the Differences between Reels and TikToks? In 2022 everything is about following the trends and adapting your social media strategy to them. Of course, TikTok and Instagram had to be part of all the fuss, with Reels and TikToks being leaders of video ... Continue Reading
The Importance of Content Marketing

The Importance of Content Marketing

As the online world constantly develops and new trends continue popping up, small businesses often struggle with where to start when it comes to investing time in their marketing strategy. However, in a time when change is so obvious, one thing should remain consistent - ... Continue Reading
Level-Up Your Summertime Posting Strategy!

Level-Up Your Summertime Posting Strategy!

Summertime means fun in the sun, vacations, beach days and adventures! The kids are out of school and the weather is too nice to keep them inside! The majority of people highly anticipate this summertime R&R and for businesses in the categories of swimwear, outdoor ... Continue Reading
5 Scary Marketing Facts

5 Scary Marketing Facts

Halloween is just around the corner, which means it’s time for horror movie marathons, trick-or-treating, and scary decorations all around. This time filled with so much fright is the perfect opportunity to learn more about the dark side of marketing. We’ve put together 5 scary ... Continue Reading
Marketing Trends You Should Be Aware of and When to Hop on Board

Marketing Trends You Should Be Aware of and When to Hop on Board

Marketing trends are constantly changing and evolving to meet the needs of the customers within a target audience, but keeping up with all of the new developments can often times seem like an impossible task. Marketing trends that worked years ago are no longer effective, ... Continue Reading
5 Online Marketing Trends to Look for in 2018

5 Online Marketing Trends to Look for in 2018

Welcome 2018! Marketing strategies, enablement, and technologies continue to change rapidly, and 2018 is predicted to be no different. To help you start off 2018 strong, we have selected our top five marketing trends to look out for in 2018. 1. Content Marketing Content marketing ... Continue Reading
Get Personal, Get Results

The Importance of Audience Segmentation & Personalization in Online Marketing

When it comes to digital marketing campaigns, audience segmentation is one of the most important steps you can take to be successful. In an oversaturated market, it’s more common that consumers become irritated by marketing efforts than grateful. What are businesses doing today to stick ... Continue Reading
The Business of Art Workshop Series Held in Lowell, MA to Support Local Artists

The Business of Art Workshop Series Held in Lowell, MA to Support Local Artists

Lowell, MA, USA, July 17, 2017 - From April to June of 2017, professional marketer Susu Wong and executive/financial behavior coach Szifra Birke partnered to launch a series of workshops designed to help artists and creatives with their business sustainability. The four-session course equipped the ... Continue Reading
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How to Create a Facebook Business Manager Account

This detailed guide will help you to create your Facebook Business Manager Account. Facebook’s Business Manager allows you to easily manage multiple pages and ad accounts, while also being able to safely assign roles to your employees or contractors.
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