The New Year is a time for new beginnings, a chance to set attainable goals or resolutions, and a fresh opportunity to achieve things that could not be previously completed or even imagined. Specifically, to ensure your marketing team is on track for a strong and profitable 2023, we suggest focusing on the following three tasks below.
Review the Past Year
As with any marketing campaign, social media strategy, or sales pitch, your business benefits from evaluating all previous marketing efforts to see what is working and what isn’t, so adjustments can be made in future campaigns. Tomo360 believes that this exact technique should be applied to your New Year marketing plan as well. Why bother wasting money and time on something in 2023 if it wasn’t successful for you in 2022, right?
First, we suggest your team put together a list of all company accomplishments in 2022. Some elements may include product launches, effective marketing campaigns, trade shows or conferences attended, business growth data, and social media insights. We also love rereading our customer testimonials, not only for a little boost in confidence but so we can recall how our customers felt throughout the year and what we need to improve. These testimonials can make fantastic success stories for the upcoming year, too!
Next, take an extensive look into the content, branding, and messaging across the website, social media, and marketing activities to understand why certain campaigns worked better than others. Did it have something to do with your graphics? Target audience? The timing of content delivery? Budget? It’s essential to write down what truly worked well for your business in the past year as well as what was unsuccessful, so you’re able to use these observations and apply them to your New Year marketing strategies.
Determine 2023 S.M.A.R.T. Goals
Now that you’ve analyzed your past marketing efforts, it’s time to determine what business goals or resolutions you’d like to meet in the New Year. We recommend researching the current trends in your industry and any 2023 market predictions that may impact your company before setting your New Year’s goals. Without the proper research and planning, you can quickly become disappointed and set your team up for failure with unrealistic, unattainable goals.
At Tomo360, we prefer to use S.M.A.R.T. goals for business purposes and even our daily lives.
The wonderful thing about this method, created by George Doran, is that it breaks down the components of each goal you try to accomplish into pieces, using its “SMART” acronym as a guideline. The acronym stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. Indeed, this structure allows you to write specific, meaningful, and trackable goals for which team members can be held accountable.
Plan 2023 Calendar Now
The last item to check off your list is to fill up your content calendar for 2023. This may seem daunting, but it should be alright since you have already planned out your goals and critiqued your marketing efforts from 2022.
Begin by either printing out a 2023 calendar or using an online calendar that the entire team can access. Subsequently, enter in annual marketing campaigns or events you usually run, including the dates they fall on in 2023. These could be seasonal campaigns, anniversary or birthday promotions, or yearly trade shows. Note what you will do differently, which platforms you’ll share on, and how far in advance you should begin preparing for each. We have found that outlining our calendars ahead of time has been one of the most cost-effective ways to prepare for the New Year!
This is an exciting time for reflection and seeking new growth opportunities. We encourage you to use these tips to set up for a successful 2023. Also, don’t just take it from us! Check out this longer article from Entrepreneur that also recommends using S.M.A.R.T. goals to manage your marketing budget this year.
If you’d like to schedule a meeting to review your current marketing strategies or need help preparing for 2023, contact Tomo360 today.
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