The New Year is a time for new beginnings, a chance to set attainable goals or “resolutions,” and the opportunity to achieve things that could not be previously completed.
To ensure your marketing team is on-track for a strong and profitable 2019, we suggest focusing on the following three tasks below.
Review the Past Year
As with any marketing campaign, social media strategy, or sales pitch, your business benefits from evaluating all previous marketing efforts to see what is working and what isn’t, so adjustments can be made in future campaigns. Tomo360 believes that this exact technique should be applied to your New Year marketing plan as well. Why bother wasting money and time on something in 2019 if it wasn’t successful for you in 2018, right?
First, we suggest that your team puts together a list of all company accomplishments in 2018. Some elements to include may be product launches, effective marketing campaigns, trade shows or conferences attended, business growth data, and social media insights. We also love rereading our customer testimonials, not only for a little boost in confidence but instead so we can recall how our customers felt throughout the year and what we need to improve on. These testimonials can make fantastic success stories for the upcoming year, too!
Next, take an extensive look into the content, branding and messaging across the website, social media, and marketing activities to understand why certain campaigns worked better than others. Did it have something to do with your graphics? Target audience? The timing of content delivery? Budget?
It’s essential to write down what truly worked well for your business in 2018 as well as what was unsuccessful, so you’re able to utilize these observations to your New Year marketing strategies.
Determine 2019 S.M.A.R.T. Goals
Now that you’ve analyzed your 2018 marketing efforts, it’s time to determine what business goals or resolutions you’d like to meet in the New Year. We recommend taking some time to research the current trends in your industry as well as any 2019 market predictions that may impact your company before setting your New Year’s goals.
Without the proper research and planning, you can easily become disappointed and set your team up for failure with unrealistic, unattainable goals.
At Tomo360, we prefer to use S.M.A.R.T. goals, not only for business purposes but even in our daily lives.
The wonderful thing about this method, created by George Doran in 1981, is that it breaks down the components of each goal you’re trying to accomplish into pieces, using it’s “SMART” acronym as a guideline.
The acronym stands for Specific, Measurable, Achievable, Relevant, and Time-Bound.
This structure allows you to write very specific, meaningful and trackable goals that team members can be held accountable for.
Plan 2019 Calendar Now
The last item to check off your list is fill up your content calendar for 2019. This may seem like a daunting task, but since you have already planned out your goals and critiqued your marketing efforts from 2018, it shouldn’t be too bad.
Begin by either printing out a 2019 calendar or using an online calendar that the entire team has access to.
Next, write in any annual marketing campaigns or events you normally run, including the dates they fall on in 2019. These could be any seasonal campaigns, anniversary or birthday promotions, or yearly trade shows. Make a note of what you will do differently, which platforms you’ll share on, and how far in advance you should begin preparing for each. We have found that outlining our calendars ahead of time has been one of the most cost-effective ways to prepare for the New Year!
The new year is an exciting time for reflection and seeking new growth opportunities. We encourage you all to utilize these tips to set yourself up for a successful 2019.
If you’d like to schedule a meeting to review your current marketing strategies or need help to prepare for 2019, contact Tomo360 today.