Marketing requires a variety of skills from an understanding of graphic designs, image manipulation, content writing website creation, project management to customer relationship management (CRM). To run a successful marketing program, you either have to master all of the above and more, or you need to have high-quality tools to help you succeed at all of […]
Get Personal, Get Results
In an oversaturated market, it’s more common that consumers become irritated by marketing efforts than grateful. What are businesses doing today to stick out from the crowds? Connecting to their audience. No, we don’t mean following them on Twitter or connecting on LinkedIn. What they’re doing is personalizing their company’s marketing to connect on a […]
The Business of Art Workshop Series Held in Lowell, MA to Support Local Artists
Lowell, MA, USA, July 17, 2017 – From April to June of 2017, professional marketer Susu Wong and executive/financial behavior coach Szifra Birke partnered to launch a series of workshops designed to help artists and creatives with their business sustainability. The four-session course equipped the artists with the tools, strategies, confidence, and accountability to turn […]
The Business of Art and Crafts: Sustainability Without Selling Out Workshops
The Business of Art & Crafts: Sustainability Without Selling Out Opportunity to qualify for a grant program up to $2,000 from the City of Lowell Are you an artist or crafters looking to learn more about sales and marketing? Do you find yourself lacking the time or know-how to promote your art? Our goal is to […]
Twitter 101: Who Should I Follow?
All Twitter users find themselves asking the question “Who should I follow?” at one point or another. Considering there are 319 million active users on Twitter, it’s a very reasonable question. Deciding who to follow can be quite an intimidating task. Whether you’re setting up the platform for the first time, rebranding your business, or […]
Email Marketing Lunch and Learn
Are you a business owner looking to maximizing email marketing? Don’t know how and where to start? Based on a B2B marketing survey in 2016, companies choose email marketing as their number one marketing budget. At this free Lunch and Learn, we will show you how to get the most of the email marketing. We will review our […]
Keeping Social Media Social
We all do it. We surf Facebook mindlessly to see who is posting about life milestones, apply multiple filters to our photos before we add them to Instagram in the hope of receiving optimal likes, and jump onto Twitter to voice our disapproval of social or political changes or to make a customer complaint. As […]