Marketing requires a variety of skills from an understanding of graphic designs, image manipulation, content writing website creation, project management to customer relationship management (CRM). To run a successful marketing program, you either have to master all of the above and more, or you need to have high-quality tools to help you succeed at all of them.
Fortunately, you’re in luck. As the online market expands, so do free resources that can support your marketing program.
Below is our list of favorite free marketing resources, in no particular order.
Free, high quality and high-resolution photos are hard to come by. We always suggest taking an annual photo shoot of your products and staff to update your website and marketing collateral. That being said, if you don’t have a photographer on staff, this can add up, especially if you have an active social media and blog presence. A good alternative to help you maintain your brand with free, high-resolution photos is to take advantage of Pixabay and Unsplash.
We aren’t all professional graphic designers – and hiring one can take a hit on your marketing budget. Most companies don’t have enough graphic design work to hire a full time or even a part time person. That being said, one of the worst mistakes you can make in marketing is faking your way through a graphic and using a low-quality graphic in your marketing collateral or customer communications. Here is a couple of tools to save you: Canva and Pixlr Online Editor. Simple, easy to use, and free!
Facebook, Twitter, LinkedIn, Instagram, Pinterest, Snapchat, and so much more. It seems as though every year there is a new social media platform. Even though these are free tools, you have to invest in the time and implement a strategy to create a strong social media presence. Hootsuite is a terrific tool for the social media marketer. You can schedule posts for up to three social media channels for free. It allows you to schedule and preview posts, view feeds, and respond to mentions. The simple solution for your social media scheduling.
Want to know how you’re stacking up compared to your competitors? Both Small SEO Tools and Allorank are free tools that you can use to see how you compare to your competitors with specific keywords. This information is incredibly helpful in increasing your search engine optimization. They can even deliver a personalized dashboard to analyze the position of your keywords on search engines to help you determine if your SEO campaigns are effective.
Okay, so this one isn’t entirely free, but we love Constant Contact! You can give it a whirl for free for 60 days. If you like it, you can sign up for as little as $20 a month, and a discounted rate for non-profits. Constant Contact is our go-to email and events platform for all kinds of companies, ranging from retail, biotech to high tech. It allows you to easily reach a variety of audiences in a professional way that maintains your brand. Better yet, intuitive and has a variety of templates you can choose from, so it’s the perfect choice even for those who aren’t experienced with a design. Sign up for 60 days free.
This is just the start of our list, but this seven tools can save you from resorting to costly alternatives that in simple terms, just aren’t worth it. We always suggest that companies invest in marketing platforms and tools that allow them to maintain their brand, simplify processes, and remain professional. That being said, there’s no reason why you shouldn’t utilize the free resources that are right at your fingertip.
Contact us if you have any questions or want to learn more about these tools.