There’s no question that the COVID-19 pandemic has created far-reaching implications across the world, making marketing during a pandemic a tricky task. These are unusual times, and for marketers, there are a lot of questions as to how to best market their businesses during COVID-19 ... Continue Reading

Once Upon a Time on Facebook, Twitter, and LinkedIn... Stories are ideas that are infused with character, tension, release, plot twists, and sometimes, punchlines. You may notice that the treasured storytellers in your life know how to use stories to inspire people. This can be ... Continue Reading

If you are thinking about adding Instagram to your social media marketing this year or giving it more attention, then you are on the right track! Instagram has been on the rise since its launch in 2010, and there is no reason for that momentum ... Continue Reading

We live in a me-centric world, where your style, appearance, and the value you offer on social sites and digital platforms create a lucrative business. In an age of storytelling marketing, it’s no longer about the product or service you sell; it’s about the story, ... Continue Reading

Since Instagram's launch in 2010, it has become one of the top social platforms for both personal and business use, with an average of 1 billion people using the platform every month.1 Several business-to-business (B2B) brands still believe that Instagram can only be successful for ... Continue Reading

Social media marketing is rapidly growing in popularity thanks to the 3.196 billion social media users online this year. That number is only expected to keep growing in the coming years, so it’s not surprising that many B2C (business to consumer) are relying on social ... Continue Reading

Are you finally ready to hop on the Instagram bandwagon and reach new customers? Here are some easy tips on how to improve your Instagram profile today and attract more followers! Switch to a Business Profile Instagram accounts are automatically set up as personal profiles, ... Continue Reading

Have you noticed that your Instagram Business Account is getting fewer likes, barely any comments, and minimal engagement, even though you’re posting daily? Are you struggling to find leads, network with other business owners, or build your following?  If this sounds familiar, you may be ... Continue Reading

Which social media platform is your business on and how do you know? Facebook? Twitter? LinkedIn? Instagram? Snapchat? Pinterest? YouTube? Flickr? Vimeo? When it comes to social media, it can be tough determining where to focus your efforts. With so many platforms out there, how ... Continue Reading

Marketing requires a variety of skills from an understanding of graphic designs, image manipulation, content writing website creation, project management to customer relationship management (CRM). To run a successful marketing program, you either have to master all of the above and more, or you need ... Continue Reading