
5 Key Ways to Update Your Social Media Marketing In 2021
Social media in 2021 will play a bigger role for brands looking to maintain their market share and enter new markets. The COVID-19 pandemic, the hotly contested US presidential election, and racial justice protests are the highlights of 2020 that have spurred unprecedented changes in ... Continue Reading

How Nathan Apodaca, a regular customer, delivered a winning viral campaign to Ocean Spray and Fleetwood Mac
You already know that your customers may be your best promoters. Your super fans. Influencers of their own communities. Pay close attention to your customers and what they are posting, in order to boost the vitality of your brand. In marketing, when a customer posts ... Continue Reading

Tomo360 Lends A Helping Hand to Lowell Businesses
During the first wave of COVID-19, storefront businesses throughout Lowell were forced to close down. To provide support to the storefront business owners most significantly impacted by the pandemic, the Economic Team of Lowell teamed up with Susu Wong, Founder of Tomo360 to offer a ... Continue Reading

Creative Marketing for Restaurants
How Creative Marketing for Restaurants Started... This is part 2 of a blog series on Creative Marketing for Restaurants. You can read part 1 here and learn more about how this series got started! This article will discuss Social Media Marketing, another creative aspect of ... Continue Reading

Creative Marketing for Restaurants
How Creative Marketing for Restaurants Started... The City of Lowell recently tapped Tomo360 to present marketing strategies for restaurant owners in Lowell. The goal of the webinar was to help restaurants during COVID-19. It turned out to be a two-part series, with the first webinar ... Continue Reading

How to Market During COVID-19
There’s no question that the COVID-19 pandemic has created far-reaching implications across the world, making marketing during a pandemic a tricky task. These are unusual times, and for marketers, there are a lot of questions as to how to best market their businesses during COVID-19 ... Continue Reading

Storytelling with Social Media
Once Upon a Time on Facebook, Twitter, and LinkedIn... Stories are ideas that are infused with character, tension, release, plot twists, and sometimes, punchlines. You may notice that the treasured storytellers in your life know how to use stories to inspire people. This can be ... Continue Reading

How to Promote your Business Through Instagram
If you are thinking about adding Instagram to your social media marketing this year or giving it more attention, then you are on the right track! Instagram has been on the rise since its launch in 2010, and there is no reason for that momentum ... Continue Reading

Why Creating a Personal Brand Is So Important for Business
We live in a me-centric world, where your style, appearance, and the value you offer on social sites and digital platforms create a lucrative business. In an age of storytelling marketing, it’s no longer about the product or service you sell; it’s about the story, ... Continue Reading

How B2B Businesses Can Use Instagram Effectively
Since Instagram's launch in 2010, it has become one of the top social platforms for both personal and business use, with an average of 1 billion people using the platform every month.1 Several business-to-business (B2B) brands still believe that Instagram can only be successful for ... Continue Reading