We live in a me-centric world, where your style, appearance, and the value you offer on social sites and digital platforms create a lucrative business. In an age of storytelling marketing, it’s no longer about the product or service you sell; it’s about the story, ... Continue Reading

Since Instagram's launch in 2010, it has become one of the top social platforms for both personal and business use, with an average of 1 billion people using the platform every month.1 Several business-to-business (B2B) brands still believe that Instagram can only be successful for ... Continue Reading

Social media marketing is rapidly growing in popularity thanks to the 3.196 billion social media users online this year. That number is only expected to keep growing in the coming years, so it’s not surprising that many B2C (business to consumer) are relying on social ... Continue Reading

Are you finally ready to hop on the Instagram bandwagon and reach new customers? Here are some easy tips on how to improve your Instagram profile today and attract more followers! Switch to a Business Profile Instagram accounts are automatically set up as personal profiles, ... Continue Reading

Have you noticed that your Instagram Business Account is getting fewer likes, barely any comments, and minimal engagement, even though you’re posting daily? Are you struggling to find leads, network with other business owners, or build your following?  If this sounds familiar, you may be ... Continue Reading

Which social media platform is your business on and how do you know? Facebook? Twitter? LinkedIn? Instagram? Snapchat? Pinterest? YouTube? Flickr? Vimeo? When it comes to social media, it can be tough determining where to focus your efforts. With so many platforms out there, how ... Continue Reading

Marketing requires a variety of skills from an understanding of graphic designs, image manipulation, content writing website creation, project management to customer relationship management (CRM). To run a successful marketing program, you either have to master all of the above and more, or you need ... Continue Reading

Lowell, MA, USA, July 17, 2017 - From April to June of 2017, professional marketer Susu Wong and executive/financial behavior coach Szifra Birke partnered to launch a series of workshops designed to help artists and creatives with their business sustainability. The four-session course equipped the ... Continue Reading

Did you know that at the F8 conference in April 2017, Facebook announced it now has 1.9 billion monthly active users? This means, even if your product or service is tailored for one in a million you have access to nearly two thousand customers. The ... Continue Reading

All Twitter users find themselves asking the question “Who should I follow?” at one point or another. Considering there are 319 million active users on Twitter, it’s a very reasonable question. Deciding who to follow can be quite an intimidating task. Whether you’re setting up ... Continue Reading