Social media marketing is rapidly growing in popularity thanks to the 3.196 billion social media users online this year. That number is only expected to keep growing in the coming years, so it’s not surprising that many B2C (business to consumer) are relying on social media as a marketing tactic. Many marketers associate social media […]
How You Can Use Instagram To Increase Business
Are you finally ready to hop on the Instagram bandwagon and reach new customers? Here are some easy tips on how to improve your Instagram profile today and attract more followers! Switch to a Business Profile Instagram accounts are automatically set up as personal profiles, but this can be changed through profile settings if you […]
All You Need To Know About Instagram’s Shadowban
Have you noticed that your Instagram Business Account is getting fewer likes, barely any comments, and minimal engagement, even though you’re posting daily? Are you struggling to find leads, network with other business owners, or build your following? If this sounds familiar, you may be impacted by the Instagram “Shadowban.” What Is a Shadowban? Shadowban […]
Which Social Media Platform Is Right for You?
Which social media platform is your business on? Facebook? Twitter? LinkedIn? Instagram? Snapchat? Pinterest? YouTube? Flickr? Vimeo? In this blog, we run through some of the most popular social media platforms and identify the best business user for each. Facebook Facebook is the biggest social network on the web, both in terms of name recognition […]
Free is for Me: Free Marketing Resources for the Entrepreneur
Marketing requires a variety of skills from an understanding of graphic designs, image manipulation, content writing website creation, project management to customer relationship management (CRM). To run a successful marketing program, you either have to master all of the above and more, or you need to have high-quality tools to help you succeed at all of […]
The Business of Art Workshop Series Held in Lowell, MA to Support Local Artists
Lowell, MA, USA, July 17, 2017 – From April to June of 2017, professional marketer Susu Wong and executive/financial behavior coach Szifra Birke partnered to launch a series of workshops designed to help artists and creatives with their business sustainability. The four-session course equipped the artists with the tools, strategies, confidence, and accountability to turn […]
Four Free Facebook Features to Turbo-Boost Your Marketing Campaign
Did you know that at the F8 conference in April 2017, Facebook announced it now has 1.9 billion monthly active users? This means, even if your product or service is tailored for one in a million you have access to nearly two thousand customers. The proof is in these numbers: Facebook is valuable for even […]
Twitter 101: Who Should I Follow?
All Twitter users find themselves asking the question “Who should I follow?” at one point or another. Considering there are 319 million active users on Twitter, it’s a very reasonable question. Deciding who to follow can be quite an intimidating task. Whether you’re setting up the platform for the first time, rebranding your business, or […]
4 New Facebook Features You Don’t Want To Miss: Blog Series Part 3
Our blog series on the latest Facebook features is coming to a close with one last Facebook update: Facebook Workplace. Before you learn about Facebook Workplace, check the other two parts of this blog to get up to speed. 4 New Facebook Updates You Don’t Want To Miss: Blog Series Part 1 4 New Facebook […]
4 New Facebook Updates You Don’t Want To Miss: Blog Series Part 1
Part #1. New Call To Action Buttons Our first part of the blog series focuses on how Facebook has bridged the gap with third party vendors. Facebook has recently partnered with a variety of third-party companies to improve on their call-to-action buttons. Facebook business pages used to have only 7 basic actions, popular ones being Call […]