Your website is a sanctuary. It is a place where visitors, leads, prospects, and returning customers feel at home. But, when you think of your website, do the words ‘home’ and ‘sanctuary’ ring true to you? If not, here are seven reasons why:
You Have Not Put Your Website to Work
A passive website is a liability. An active website is a powerful asset. Websites should be set up to meet measurable business goals. For example, increase visitors, generate leads, and boost conversion. The issue is that many businesses use their website as a culmination of text. This is a mistake that may turn visitors away. Successful websites are informative and are streamlined towards achieving your business goals.
Your Website Is a Poor Host
Does your website scatter or focus your visitors towards measurable outcomes? When visitors land on a page on your site, it is your opportunity to capture their interest and capture their data. Your website’s landing pages should direct visitors to an actionable item. Do you have a call-to-action that is visible on your website? If it doesn’t, they will leave, therefore a lead will leave and you’ve lost a potential customer. Do you make it easy for visitors to search your content? Provide a clear navigation on your website and the visitors will not get frustrated and leave your site. It is important to arrange sequences of actions for your target audience/s that lead to your business goals.
Your Site Is Not Search Engine Optimized
You have a service or a product that offers an effective solution to a challenging problem. That’s why you’re in business, right? The purpose of a website is to provide visibility to your company so that people who need a solution to that challenge will find you. They do this through search engines. It is crucial to structure the content on your website so that it is easy for search engines to index your site, and as a result, make it easy for those who are looking for your product or service to find you.
Your Site Does Not Capture Data
Data helps make predictions, confirm assumptions, and take proactive or reactive actions. Your website is how your customers and potential customers find you, therefore it is the perfect tool for collecting useful data. Put your site to work for you and make sure that your website is tracking the metrics that are useful for you to measure what visitors find valuable on your site and where the drop-off points are.
If you are using WordPress for your website, consider installing Mouse Flow plugin to your site, which gives you insights of your visitors by viewing recordings of the user sessions including mouse movements, clicks, scroll events and key strokes.
Mobile Devices Render Your Site Poorly
Your website may render well on a Mac or PC. But, does it provide a comparable user experience on a tablet or a smartphone? Thanks to cell phones, your customers and potential customers can peruse your website on-the-go, and data shows that they do. Nonetheless, Yahoo reported recently that 91% of small business websites are not mobile optimized. Consider this, 68% of users are using mobile devices to view websites and if your website is not responsive, then they will not stay on your site. If you spend money on any kind of marketing activity, it is crucial to dedicate it to optimizing your website, and making it mobile-friendly. In today’s mobile-active world, by not doing so, you are undoubtedly losing hundreds, if not thousands, of leads by not doing so.
Your Site Doesn’t Build Your Brand
Your business fulfills a purpose. It stands by values. And, it has a vision. Your company’s purpose, values, and vision make up your brand. A strong brand builds trust and people buy from businesses they trust. Does your website project your authority and usefulness? Does it position you as a thought leader in your prospective industry? If you want to convince prospective customers that you provide the service or product they want, then trust is a key attribute to portray on your website.
You Rely on In-House Expertise
Creating a website in sync with your business goals requires a team of experts. If you did it in-house, it is unlikely that you had experts from all fields. This isn’t a bad thing, but it definitely means that your website still has a lot of room for improvement. You simply will not be able to make the most of your website unless you pull in a team of web development, content, SEO, and UI/UX experts to advise you on your website.
Revamp and Rejoice
To determine whether or not your website needs a revamp, go through the list above and ask yourself whether or not your site addresses each point. If the answer to one or more questions inspires you to do more with your website, it’s time to revamp it. Revamping a website is a major undertaking that requires diverse technical and creative skills, as well as project management. More importantly, a website needs a well-defined business and marketing planning expertise. If you have questions, our team of qualified professionals is here to help.