As a small business, the world of digital marketing may feel impossible to conquer, but it doesn’t have to be that way. Knowing how to digitally market your company consistently is a great way to reach new customers and build a relationship with existing customers. One of the digital marketing platforms that holds the most potential for growth within your company is blogging. Blogging needs to be done right to be effective for your company, so let’s review a few basic tips you need to keep in mind before launching your blog.

Keep it Interesting

The content on your blog should direct customers back to your company, but it should be helpful content as well. Understanding who your audience is and what information they might be searching for online is one of the easiest ways to drive people to the blog, and then to your company. Before you begin blogging, make sure you know who you’re creating content for to know the best ways to connect with your readers. Consistent content is a great way to get customers talking and sharing your blogs on various social media platforms, which will help drive business even more. Consider adding images or videos with your blog posts to visually engage readers with ease.

Optimize Content for SEO

Having a firm understanding of how to optimize your blog for SEO determines whether you will struggle to find readers for your blog or have even more than you could have hoped for. SEO optimization requires an understanding of what keywords your customers will be searching for, as well as what keywords search engines will recognize. Aim to make the most out of every article by using SEO in the web address, title, and blog content. Starting a blog is a low-cost way to subtly advertise your business, but you have to be reaching customers to do that. If your blog content is easily discoverable it will reach a wider customer base than you ever expected.

To utilize SEO you should set up a Google Webmaster account and discover how your website could improve its SEO ranking. Google rewards quality work above all, so overloading a post with SEO phrases isn’t the way to go. Naturally incorporate key phrases and words within the content to make the most of your SEO ranking. Remember, Google can’t recognize SEO just form an image, so all of your visual content should include captions and descriptions.

Maximize the Blog Webpage

Because of the SEO optimization and useful content, your blog has the potential to reach more customers than nearly any other platform. That means that your blog needs to be used to its fullest to create actual customers and drive real business. Blog pages are a great way to connect with customers on other platforms including social media and email. Create easy links to all of your social media sites and ask for readers emails on the blog site to achieve the best reach. When asking for the customers email, be sure to offer to let them know when more helpful blogs are posted that might interest them and link them to products or services your company offers.

Digital marketing is all about creating a connection between the company and the customer. To maximize your blog and get optimal results, you should pair your blog with  great social media platforms, email content, and web activity such as ads or media coverage. Brand consistency from platform to platform will create a closer relationship with potential customers and make your small business feel more accessible and useful! Digital marketing doesn’t stop with blogging, but it sure is a great place to start.