Effective marketing strategies are crucial for schools to connect with their audience and stand out in today’s digital age. Embracing innovative digital marketing ideas can make a significant difference when promoting educational institutions. Well-planned digital marketing strategies can increase enrollment, improve your reputation, and boost online visibility.
This blog reviews our top 10 digital marketing ideas for schools to use and improve their online presence.
Effective Digital Marketing Ideas for Schools
Here are our ten dynamic digital marketing strategies for your school to use:
- Engaging Social Media Campaigns
- Influencer Collaborations
- Virtual Campus Tours
- Educational Blog Content
- Email Marketing with Personalization
- Interactive Webinars and Workshops
- Alumni Engagement Stories
- Search Engine Optimization (SEO)
- Online Ad Campaigns
- Student-Generated Content
1. Engaging Social Media Campaigns
Leverage the power of social media marketing by using platforms like Facebook, Instagram, and Twitter to showcase your school’s achievements, events, and offerings. Engage with your audience through visually appealing content, real-time updates, and interactive posts.
2. Create a Newsletter
Newsletters are a great way to reach parents and keep them informed on news and updates happening at your school. Use email marketing to send parents of students the newsletter, and add social media share buttons to encourage readers to share on their social media accounts.
3. Virtual Campus Tours
Offer immersive virtual tours that provide an in-depth view of your campus facilities, classrooms, and extracurricular spaces. This digital marketing strategy helps schools reach prospective students and parents so they can experience the school environment from the comfort of their homes.
4. Educational Blog Content
Start a school blog that addresses educational trends, parenting tips, and student success stories. This positions your school as a thought leader and resource hub in the education sector. In addition, frequently publishing new content helps with your website’s SEO.
5. Email Marketing with Personalization
Send tailored emails to segmented prospective students and parents lists. Sending personalized emails to segmented audiences can keep students and parents engaged. Highlight your school’s news, students, and upcoming events to keep them engaged and informed.
6. Improve Your Reputation Online
Reviews and testimonials can be powerful for schools looking to improve their enrollment. There are many online review sites, but the most important is your Google My Business profile. In addition, there are sites like Facebook and niche school review sites like GreatSchools.org to monitor what parents, recent alums, and staff members say about your school. Actively asking parents for reviews can be a great idea to improve your reputation proactively.
7. Share Alumni Stories
Sharing your alumni’s success stories can showcase your school’s impact on student’s lives. Alumni testimonials and achievements can inspire prospective students to choose your institution. Consider creating a landing page and form for alumni to submit their stories. A more proactive way is for your staff to gather a list of names that could be potential alumni and email directly.
8. Search Engine Optimization (SEO)
Optimize your school’s website with relevant keywords and informative content. This boosts your website’s visibility on search engines, making it easier for potential students and parents to find you. Your school’s SEO performance also includes page speed and mobile optimization – be sure to factor these into your strategy.
9. Online Ad Campaigns
Run targeted online advertisements on platforms like Google Ads and social media, like Facebook, Instagram, and YouTube. These ads can drive traffic to your website and increase inquiries from interested parties. Video ads can differentiate your institution, show off your campus and facilities, and feature staff members and faculty.
10. Student-Generated Content
Student-generated content can help prospective students and parents understand your school’s community and culture. Encourage current students to create and share content like vlogs, testimonials, and social media posts depicting their daily school life. This authentic content can resonate with prospective students and parents seeking genuine insights.
In Closing: Digital Marketing for Schools
Online marketing campaigns help further engage your students, parents, community members, and your school’s teachers and staff. Digital marketing channels like social media, email marketing, and your school website can be used to improve your online presence and visibility.
Whether marketing for a public, private, or trade school, these ideas help you engage with your audience. While using technology is often seen as a challenge, particularly in public schools, employing digital marketing efforts will help your school gain an advantage compared to other schools.
Tomo360 is a marketing agency specializing in the education industry. Working with our team, we can help your school create and execute these campaigns to help you reach your marketing and enrollment goals.