[vc_row][vc_column][vc_column_text]In my last blog, I wrote about how to increase your branding and customers by using different social media platforms such as Facebook, Twitter, and Google+. In this blog, I will highlight some of the benefits of each platform. Social media can dramatically increase visibility of your business and open up new channels for your voice and content.
Tiny tweets that give you a bigger reach!
Twitter is a great platform that can help to promote your business as a mover and shaker. By sharing useful information with your followers and interacting with thought leaders on Twitter, you can build a community around your business.
One thing to keep in mind is that it is important not to spam them with excessive amounts of similar posts or sales pitches. When posting, use the 80-20 rule, that is, spend 80% of your tweets with links to relevant content, industry trends and also to update your followers, and the rest can be about your company and your offerings. Don’t forget that excessive sales pitch can turn off your followers. Here is another blog on the benefits of Twitter from Huffington Post.
Facebook is a terrific way to build fan loyalty because you can interact regularly with them. Be creative about what you post, it shouldn’t be all about promoting your products. Give your fans different reasons to be your advocates. You can do this by sharing enlightening information, fun content, and helpful tips. Entice them with exclusive discounts, freebies or coupon codes. Here are other benefits on how to promote your business on Facebook.
Google+ is a great SEO tool
Perhaps the biggest advantage recently is Google+’s integration with Google Search. This now means that your posts will be amplified, your views expanded, and your brand extended to reach people outside of your circles.
Since Gmail users all have Google+ accounts now, as well as the other applications such as “Google Hangouts,” it is easier to share information and messages. “Google Hangouts” is a video group chat feature that allows you to do impromptu video conferencing, which can be used as a great way to promote your company. For more information, check out this blog on Google+