How To Make Use of Email Marketing To Successfully Communicate with Prospects and Clients

How To Make Use of Email Marketing To Successfully Communicate with Prospects and Clients

Introduction

Where email all began…

Did you know that the first email was sent in 1971 by a computer engineer named Ray Tomlinson? Fast forward seven years, Digital Equipment Corp’s marketing manager Gary Thuerk used this new method of direct communication to send out the first commercial email. (MailChimp, 2020). As we look at today’s technology, it is safe to say we have evolved dramatically  in email and email marketing. Email marketing is a highly effective digital marketing strategy for  communicating with prospects and clients. When used successfully, these emails will convert prospects to customers.

The importance of Email Marketing

Email Marketing Lunch and LearnYou’ve been doing some email marketing for a few years now, but do you know how effective and successful it can be? The simple answer is that email marketing is the best tool for business growth. Although using social media platforms such as Facebook and Twitter can be beneficial to reaching your customers, research shows that there are 3x more email accounts than Facebook and Twitter accounts combined. 

Email marketing drives conversions at a much higher rate than social media channels. 4.24% of visitors from email marketing purchase something compared to 2.49% of visitors from search engines and 0.59% from social media (CampaignMonitor2021). Although the numbers speak for themselves, when given the option between which way consumers wish to receive promotional content, most individuals choose email.

Tips for building your Email Marketing List

An email marketing list sets the framework for success in your email marketing campaigns. It is a collection of all the emails you gather, whether it be from your business’ newsletter, website or emails you received from a customer in person. Some additional quick tips that will help you build your email marketing list are: 

  • Email sign up forms on your website and your social media pages
  • Opt-in for email updates at checkout 
  • Creating ads to target people who are interested in your products 
  • Creating a Blog Sign-Up 
  • Making offers to attract people to sign up
  • Text to sign up

Never buy an email list! You want to take the time to build your list organically. That way you are sending valuable information to people who want it and will find the information useful.

Want to learn more? Click the link to read about Drip Campaigns and Email Segmentation!

Email Marketing Assistance

Tomo360 provides professional email marketing services to help businesses in Greater-Boston and Massachusetts keep in touch with your audience and convert leads into customers. We are a Solutions Partner of Constant Contact. This means that we can provide you with affordable and highly effective email marketing campaigns to connect with your customers.

Sign up for a 60-day free trial here.

Let us help you get started with your very first email marketing campaign, or we can work with you on transitioning from your email platform to the Constant Contact platform. Then we will collaborate with you on content and strategies for engaging your audience segments.

Contact us today!

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