Are you looking for easy, realistic, and even fun ways to create Reels and grow your Instagram audience? IG Reels capture attention in TikTok style videos, coming in at your choice of 15 seconds or 30 seconds long

This guide will show you how to use IG reels as a creative and engaging way to enhance your online presence.

Quick Setup: How to Set up Reels

Setting up Reels is a snap. Open the Instagram app and follow this checklist:

• Open the stories camera and select ‘Reels’.
• Choose the duration of your reel before you begin recording. The time will be locked in once you make the selection.
• After you make your selection, you’re ready to hit record.
• You can use the timer function to allow for a hand-free recording experience.

Remember that you may also upload previously recorded content to Reels, which bypasses the time limit requirement.

Making Your Reels a Masterpiece

You recorded your first Reel. Congratulations! The next step to completing your IG Reel is by selecting effects for your new creation, including audio.

Reels come with a variety of music choices within the Instagram music library. If you don’t see anything you like, you have the option to upload your own song. Reels with original audio will be credited to you.

The next step is to select AR effects, which are found in the effect gallery. This is an easy and interesting way to make your Reels feel more interactive. The effects are also becoming progressively more dynamic, including effects that respond to music or even apply it to audio.

Reels Ideas for Business

By now you’re likely asking, how do I use Reels for my own business? The good news is that there are countless Reel ideas for businesses to build new connections, trust, and even generate leads.

 Several popular Reels ideas include:

•  Meet the team
• Working from home
• Unboxing your products
• Answering FAQs
• Quick tips
• A peek into your routine

Incorporate Reels into Your Social Media Marketing Strategy

There is no denying that the power of video is here to stay. Major brands are using Reels for marketing, including Louis Vuitton and the NBA. The good news is that you can create Reels without expensive equipment and as a great way to gain new followers.

If you need help putting an IG Reels plan into action, contact us today to get started.