Have you ever noticed that sometimes people “like” your posts and are attracted by your paid ads, but don’t actually like the business page? There’s now a way to invite the people who have engaged with your posts and ads, to like your page on Facebook!
By doing this, you’ll remind the customer of your business and what you have to offer. They were once interested in a post you’ve shared, which means they’ll most likely be interested in future posts. If they don’t like the actual page, they may not see all of your posts, which means you could be losing potential customers.
Steps To Success:
The first thing you want to do is track how many likes your page currently has. This is a good starting point so you can see the big difference this little feature makes. You can find this by going to your business page’s sidebar or your page insights.
After you’ve noted your current page likes, go to your business page and find a post that had a decent number of likes, and click on the number of people who have liked it. See below:
After you click this, a list of every person who liked this post will appear. From here, you can see who likes the page, and then select who you would want to invite to like the business page, simply by clicking “invite.”
These fans will receive a notification to like the business page, and you’ll see your page likes increase! You can do this for every post or paid ad moving forward. If you get into the habit of doing this, you may generate more leads than you thought possible!