2018 has been an exciting year for Tomo360 and our blogs are no exception! Many of the blogs we published this year have stood out, but there’s a few that deserve some extra recognition. Take a look at our top 3 blogs of 2018 to get a glimpse at what’s been buzzing in the online marketing world!
This blog focuses on some of the most notable trends in marketing right now and knowing when to utilize them for your company. The first trend mentioned is interactive marketing. More specifically, interactive marketing through social media. The importance of customer interaction has been brought to the forefront of marketing this year. Interactive tools on social media include Twitter polls, Facebook live streams, Instagram stories, and so much more.
Transparent marketing is the second trend discussed in this blog. Transparent marketing focuses on building trust between brand and consumer. That means throwing the traditional marketing tricks and tactics out the window to create an image of authenticity your customer can trust. The easiest way to build that relationship is to focus your marketing more on education and less on pushing sales, but that’s much easier said than done.
The third marketing trend discussed in this blog also focuses on social media, but in a very different way than interactive marketing does. Influencer marketing has become the latest way to get exposure for your product or service from a voice that isn’t directly working for the brand. By working in partnership with established influencers on YouTube and Instagram, brands are able to bring recognition to their product without a sales pitch. The genuine interest of the influencer will appeal to their viewers and your potential customers.
The second blog making it onto our list this year talks about artificial intelligence or AI. AI sounds like marketing buzz, but the real world results it has shown for many brands proves it’s much more than that. AI helps brands save time and increase employee productivity by turning time-consuming tasks into a few clicks of a button to organize and input data. Creating personalized messages for your audience has never been easier than it is now with the help of AI. As we saw in the first blog, personalized marketing has never been more important. This blog reinforces the fact that AI is designed to help the marketer, not to replace them.
This blog was published early in the year of 2018, discussing what trends to be on the lookout for in the coming months. Influencer marketing, live video streaming, and artificial intelligence are just a few of the trends discussed. As you can tell from the content in the other blogs we discussed, the predictions for those trends growing in popularity during 2018 was right on the mark! Another trend this blog focuses on is content marketing.
Content marketing has been growing in popularity for multiple years now, and 2018 was no different. It’s been proven in recent years that digital marketing is more successful when it’s backed by quality content for the consumer. This includes compelling subject lines and targeted content distribution for specific customers. Customer experience is the final trend mentioned in this blog. Considering 45% of customers said they’re willing to pay more for better customer service, it’s understandable why we included it! Improving every aspect of the customer experience was a major focus for companies of all varieties in 2018, and we expect to see that continue into the new year.
To view all of our blogs, check out our blog.